Latest newsWith approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever. Compounding this is the fact that 77% of consumers view brands more favourably when they actively seek and apply customer feedback. Recovering from a product flop requires more than bold ideas; it demands a deep understanding of consumer sentiment and a strategic PR approach. 29 Nov 2024 Read more PR and marketing professional, Adam Hunter, was named the Small Business Chamber's Entrepreneur Champion, cementing his place among South Africa's most inspiring business leaders. The accolade of as presented this week at the Small Business Awards, which celebrates individuals who demonstrate outstanding entrepreneurial vision, leadership, and a commitment to driving growth in the small business sector. 26 Nov 2024 Read more October is Cybersecurity Awareness Month, an international initiative to raise awareness about online safety, promote best practices for protecting personal and organisational data, and educate the public on cybersecurity's importance. 25 Oct 2024 Read more The eighth annual Corporate Vision Small Business Awards has crowned Cape Town’s PR and Marketing agency, Hook, Line & Sinker (HLS) as ‘Creative PR & Communications Experts of the Year 2024’. 15 Oct 2024 Read more Business Partners Limited, South Africa’s leading small and medium enterprise (SME) financier, has appointed integrated marketing and public relations agency, Hook, Line & Sinker (HLS) to support with PR, content creation and social media services for two of its prestigious initiatives. 28 Aug 2024 Read more Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and integrated public relations and marketing agency, Hook, Line & Sinker (HLS), to manage its South African hotel portfolio. 21 Aug 2024 Read more In a strategic move to enhance brand visibility and market presence, leading tech company Cisco South Africa has announced the appointment of Hook, Line & Sinker (HLS) as its trusted PR partner, adding to the agency’s growing portfolio of multinational business and technology clients. 12 Jun 2024 Read more Newsrooms are diminished and so has the power of the pen. The media world is under threat across the globe while the PR and marketing industry is duty-bound to help journalists fill the knowledge gap, we must - and can - do better. 5 Jun 2024 Read more Adam Hunter, managing director and head honcho for PR and integrated marketing agency Hook, Line & Sinker (HLS), was shortlisted as a finalist in SA’s Business Partners Entrepreneur of the Year®. This year’s awards received more than 250 entries from across the country. Hunter was one of five in the Emerging Entrepreneur of the Year category for 2023. 6 Dec 2023 Read more After three long years, South Africa's premier costume and LGBTQIA+ celebration, the Mother City Queer Project (MCQP), has risen from its glittery ashes - welcoming party people back under this year's theme, 'Back to the Future'. 26 Oct 2023 Read more Well over half of the participants in a three-month trial in which smokers tried vaping as a way of either stopping or reducing smoking successfully gave up cigarettes. Of those who continued to smoke while also vaping, 79% reduced their cigarette consumption. 11 Aug 2023 Read more Meet HLS, an integrated PR and marketing agency that defied the pandemic and emerged as a global player in just five years. 15 May 2023 Read more The always-on news team at Hook, Line & Sinker just got bigger with the addition of former e-TV News reporter, Anelisa Tuswa and ex-Daily Maverick general news journalist, Karabo Mafolo. 26 Sep 2022 Read more As Pride Month draws to a close, it has continued to showcase the critical importance of both authentic and inclusive communications in the media and marketing world. More than just a month-long party - this is a campaign we can all get behind and support throughout the year. 29 Jun 2022 Read more The global tech sector is worth an estimated $5tn. It is estimated to employ more than 55 million people worldwide. Technology features in every aspect of our lives today, directly and indirectly. For an industry that only really took off in the 1980s, it's had a meteoric rise that is not expected to slow anytime soon. 20 Jan 2022 Read more The discipline of public relations has evolved so dramatically over the past few years that it is no longer effective in its traditional form. Instead, we are seeing a new emphasis on building personal, one-to-one relationships between consumers and brands. And that's a good thing. 10 Jan 2022 Read more While Covid-19 and its associated lockdowns have dealt severe blows to most economies around the world, there are some unexpected silver linings. As a result, local marketing and communications companies have found their services are in demand by global brands. 29 Sep 2021 Read more South Africa's gender gap, which was estimated to close in 99.5 years from 2020, has now increased by a generation to 135.6 years to close from 2021. This is according to this year's World Economic Forum's (WEF) Global Gender Gap Report which revealed that out of the 156 countries monitored, 55 countries regressed or stalled with South Africa unfortunately regressing from 17 to the 18th position of gender equality. 31 Aug 2021 Read more South African companies must take care not to inadvertently deepen the existing digital divide. Although Covid-19 and related lockdowns have accelerated a growing trend towards the digital economy such as artificial intelligence, in an unequal society such as South Africa, many consumers find it difficult to access data-intensive apps and processes. 25 Aug 2021 Read more How a bunch of tech fundis are breaking conventions and changing perceptions for some of the world's largest computer software and technology brands 5 Jul 2021 Read more
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