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News

Penquin celebrates a landmark year of growth and success in 2024

Advertising

Penquin celebrates a landmark year of growth and success in 2024

Issued by Penquin 27 Dec 2024

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

IAB South Africa announces 2025 Bookmark Awards season and new jury president

IAB Bookmarks Awards

IAB South Africa announces 2025 Bookmark Awards season and new jury president

Issued by IAB South Africa 9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

Havas Media network launches global e-commerce offering in Africa

Digital

Havas Media network launches global e-commerce offering in Africa

Issued by Havas Johannesburg 3 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Marketing

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Issued by Dentsu 27 Nov 2024

Meet South Africa’s Entrepreneur Champion of 2024

PR & Communications

Meet South Africa’s Entrepreneur Champion of 2024

Issued by Hook, Line & Sinker 26 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Direct Marketing

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Issued by DMASA 26 Nov 2024

Publicis Groupe makes its mark at 2024 Assegai Awards

Marketing

Publicis Groupe makes its mark at 2024 Assegai Awards

Issued by Publicis Groupe Africa 25 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Direct Marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Issued by DMASA 15 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Source: © Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November

Advertising

Creative giants TBWA and Ogilvy headline AdFocus Awards 2024 finalists

24 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

Loeries Creative Week

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

#See: Nedbank IMC Conference 2024

Marketing

#See: Nedbank IMC Conference 2024

30 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence 10 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Marketing

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Issued by Peak and Dale Group 15 Aug 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Marketing

The everyday influencer, a new era in influencer marketing

Pauline Oudin 25 Jul 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing

Marketing

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing

Issued by OLC Through The Line Communications 9 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Marketing

Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

IMC Conference

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

Marketing

Motherland OMNi and Matriarch partner for powerful brand experiences

Issued by Motherland OMNi 30 Apr 2024

The new frontier: AI-driven marketing in the digital age

Digital

The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Marketing

From mention to movement: The influencer marketing evolution

30 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024