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Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

MMA's ALC: Shoprite, Standard Bank, MTN, ABSA, and Unilever sign up

5 hours

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Direct Marketing

Assegai Awards 2024: Celebrating South Africa’s finest in integrated and direct marketing

Issued by DMASA 3 days

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 3 days

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 9 Effie Awards

25 Oct 2024

Source: © Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November

Advertising

Creative giants TBWA and Ogilvy headline AdFocus Awards 2024 finalists

24 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

Loeries Creative Week

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

Hoorah shines at the New Generation Awards in Johannesburg

Digital

Hoorah shines at the New Generation Awards in Johannesburg

Issued by Hoorah Digital 4 Oct 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

#See: Nedbank IMC Conference 2024

Marketing

#See: Nedbank IMC Conference 2024

30 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence 10 Sep 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Marketing

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Issued by Peak and Dale Group 15 Aug 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Marketing

The everyday influencer, a new era in influencer marketing

Pauline Oudin 25 Jul 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Advertising

From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

IAB Bookmarks Awards

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing

Marketing

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing

Issued by OLC Through The Line Communications 9 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Marketing

Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Marketing

Motherland OMNi and Matriarch partner for powerful brand experiences

Issued by Motherland OMNi 30 Apr 2024

The new frontier: AI-driven marketing in the digital age

Digital

The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Marketing

From mention to movement: The influencer marketing evolution

30 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Marketing

Stars align for Penquin’s brand evolution as agency unveils new logo and corporate identify

Issued by Penquin 2 Apr 2024

Assegai Awards 2024 season: Get ready to shine

Advertising

Assegai Awards 2024 season: Get ready to shine

Issued by DMASA 27 Mar 2024

Latest Maps data reveals key insights into consumer media habits

Research

Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Marketing

The Rise of Inclusive Marketing in 2024

Issued by Penquin 8 Jan 2024

Marketing

Penquin Marks a Year of Growth, Creativity, and Innovation in 2023

Issued by Penquin 8 Nov 2023

Marketing

Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Marketing

AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Digital

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

Elevating the African digital and influencer marketing landscape with Style ID Africa

Podcasts

Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

Celebrating 21 years of PR prowess: A founder's journey of success

PR & Communications

Celebrating 21 years of PR prowess: A founder's journey of success

Issued by Red Ribbon Communications 5 Mar 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA

Marketing

The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Assegai Awards 2024: A year of innovation and engagement

Direct Marketing

Assegai Awards 2024: A year of innovation and engagement

Issued by DMASA 7 Feb 2024

Social media trends: Just an annual echo?

Social Media

Social media trends: Just an annual echo?

Sean Cavé, Issued by Brandfundi 25 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Marketing

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024