Effective advertising | Bizcommunity

Effective advertising | Bizcommunity

News

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Ramona Kayembe, draftLine director for AB InBev Africa, spoke exclusively to Bizcommunity on Brutal Fruit's Sheebeen campaign (Image by Bizcommunity)

Advertising

Brutal Fruit Shebeen campaign empowers women in a way that is true to the brand

Danette Breitenbach 10 Jan 2025

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 21 Nov 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

The heART and science of effective advertising

Loeries Creative Week

The heART and science of effective advertising

Saiesh Ajudhiya and Michele Vrdoljak, Issued by Kantar 14 Oct 2024

Dominate Black Friday 2024 by advertising on MyBroadband

Online Media

Dominate Black Friday 2024 by advertising on MyBroadband

Issued by Broad Media 4 Sep 2024

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

OOH

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

Issued by Provantage 3 Sep 2024

Embracing innovation in South Africa’s media and advertising landscape

Advertising

Embracing innovation in South Africa’s media and advertising landscape

Issued by Advertising Media Forum 6 Aug 2024

Wavemaker strengthens leadership team

Digital

Wavemaker strengthens leadership team

Issued by Wavemaker 9 Jul 2024

Branding

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Advertising

Unlocking the value of creativity in advertising: How to bridge the creativity gap

Issued by Ipsos 15 Apr 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product

CRM, CX, UX

Rogerwilco enhances digital marketing through AI-based neuroscience product

Issued by Rogerwilco 27 Feb 2024

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Research

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Issued by Spark Media 30 Jan 2024

Media

Motherland OMNi brand experience manager Molly Xulu on mastering the evolving media landscape

Issued by Motherland OMNi 22 Jan 2024

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

#OrchidsandOnions

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

#OrchidsandOnions: Toyota's Urban Cruiser ad ignites wunderlust

#OrchidsandOnions

#OrchidsandOnions: Toyota's Urban Cruiser ad ignites wunderlust

Brendan Seery 31 Oct 2023

AAA student showcase spotlights the next generation of creatives

Education

AAA student showcase spotlights the next generation of creatives

Issued by AAA School of Advertising 19 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Research

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Social Media

TikTok and Ad Dynamo by Aleph announce strategic partnership

22 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced

Cannes Lions

Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100

Advertising

Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Back to basics: Why in-feed?

Advertising

Back to basics: Why in-feed?

Issued by Invibes Advertising 11 Apr 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

The commuter's media journey - Transit Ads launches Commuter Chronicles Project

Advertising

The commuter's media journey - Transit Ads launches Commuter Chronicles Project

Issued by Twiga Communications 15 Feb 2023

Storytelling on television has been a key aspect of entertaining and engaging audiences for decades

Media

Storytelling on television has been a key aspect of entertaining and engaging audiences for decades

Candy Dempers, Issued by MediaHeads 360 8 Feb 2023

Image supplied. All the Adfocus Award winners

Marketing & Media

2022 FM AdFocus Award winners announced!

30 Nov 2022

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

Sponsored posts show growth of 27%

Social Media

Sponsored posts show growth of 27%

22 Apr 2022

Kena Outdoor: Continuing to connect leading brands to consumers through adaptation and innovation

OOH

Kena Outdoor: Continuing to connect leading brands to consumers through adaptation and innovation

Issued by Kena Outdoor 22 Sep 2021

CRM, CX, UX

B2B success lies in solving customers' problems

Warren Moss 7 Sep 2021

Using YouTube to tap into African audiences

Social Media

Using YouTube to tap into African audiences

Evan-Lee Courie 13 Jul 2021

#CreativeWeek2021: South Africa's state of creativity

The One Club for Creativity

#CreativeWeek2021: South Africa's state of creativity

Emily Stander 14 Jun 2021

The 5 habits of highly effective advertisers

Research

The 5 habits of highly effective advertisers

Daren Poole, Issued by Kantar 14 Apr 2021

How to get your Facebook advertising account ready for sweeping changes in iOS14.5

Marketing & Media

How to get your Facebook advertising account ready for sweeping changes in iOS14.5

Mario de Lima 13 Apr 2021

Advertising

How effective is the "Stop Hate for Profit" campaign?

Moti Grauman 30 Jul 2020

Image source: .

Digital

What came first: the data or the chicken?

Maria Berrios-Carter 16 Mar 2020

The role of TV in the media mix

TV

The role of TV in the media mix

Issued by Kantar 26 Nov 2019

South Africa's most effective agency for two years in a row

Direct Marketing

South Africa's most effective agency for two years in a row

Issued by Ogilvy South Africa 13 Nov 2019

Image credit: Fabian Blank on Unsplash.

Media

Key findings from Warc's Media Allocation Benchmarks report

30 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Research

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Airport Ads unveils strategic rebrand

OOH

Airport Ads unveils strategic rebrand

Issued by Provantage 10 Sep 2019