Billboard | Bizcommunity

Billboard | Bizcommunity

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Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Pineapple's ‘caveman’ ad found offensive by advertising board

Advertising

Pineapple's ‘caveman’ ad found offensive by advertising board

Karabo Ledwaba 10 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Advertising

Space advertising faces strong opposition as scientists sound alarm

Karabo Ledwaba 30 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Why creativity is the most valuable skill for the jobs of tomorrow

Education

Why creativity is the most valuable skill for the jobs of tomorrow

Issued by AAA School of Advertising 15 Jan 2025

Andy Awards The International Andy Awards has released its shortlist with SA heading up the Africa shortlist

Advertising

Andys' Africa shortlist announced, Nigeria’s Steve Babaeko on Andy Awards Global Jury 20025

14 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

DarkMatter launches Tears Foundation’s Soothing the Nation campaign

ESG

DarkMatter launches Tears Foundation’s Soothing the Nation campaign

Issued by DarkMatter 7 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Music

Absa Champions African excellence: Enter to experience Tyla’s Trailblazing Tour

Issued by OnPoint PR 5 Dec 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Step inside Heineken House

FMCG

Step inside Heineken House

Issued by Heineken Beverages 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Keynote speakers announced for Music Exchange 2024 (#MEX24) Conference

Events

Keynote speakers announced for Music Exchange 2024 (#MEX24) Conference

12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Promise won Gold at the 2024 LIA Awards.

Advertising

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

Retail Marketing

Levi’s reaffirms its place in pop culture with new campaign featuring Beyoncé

10 Oct 2024

Tyla announces SA tour dates

Music

Tyla announces SA tour dates

4 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Tyla and Usher added to Coke Studio 2024 artist lineup

Music

Tyla and Usher added to Coke Studio 2024 artist lineup

20 Sep 2024

How to build meaningful iconic brands that are connected to culture

Branding

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Issued by Kantar 4 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Benson Boone and RAYE join 2024 Global Citizen Festival lineup

Events

Benson Boone and RAYE join 2024 Global Citizen Festival lineup

Issued by OnPoint PR 29 Aug 2024

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

#OrchidsandOnions

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

Brendan Seery 26 Aug 2024

TikTok's inaugural Visionary Voices Africa List 2024

Lifestyle

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Marketing

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

Markets & Investment

Coronation launches new brand campaign: Invest early, you’ll be so happy you did

Issued by Coronation 18 Jul 2024

One person’s trash, is another person’s treasure

OOH

One person’s trash, is another person’s treasure

Issued by Mamela Media 9 Jul 2024

Rogerwilco announces senior appointments

Digital

Rogerwilco announces senior appointments

Issued by Rogerwilco 4 Jul 2024

R&B songstress Keyshia Cole to tour SA this year

Music

R&B songstress Keyshia Cole to tour SA this year

2 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

How can brands be better LGBTQ+ allies?

Branding

How can brands be better LGBTQ+ allies?

Leigh Kelly Andrews and Mark Fisher, Issued by Kantar 27 Jun 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Nando’s and Castle Lite unite in harmonious partnership

OOH

Nando’s and Castle Lite unite in harmonious partnership

26 Jun 2024

Generative AI is having its legitimacy as an artistic tool tested in the latest recording industry court filing.

4th Industrial Revolution

Generative AI sent to the dock in RIAA ‘BBL Drizzy’ legal action

Lindsey Schutters 25 Jun 2024

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Music

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour

Issued by OnPoint PR 24 Jun 2024

Advertising

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Out-of-home Golf Ads – At work while consumers play

OOH

Out-of-home Golf Ads – At work while consumers play

Issued by Provantage 30 May 2024

The Miseducation of Lauryn Hill takes #1 on Apple Music’s 100 Best Albums of all time

Music

The Miseducation of Lauryn Hill takes #1 on Apple Music’s 100 Best Albums of all time

Evan-Lee Courie 23 May 2024