![Source: © PRCA The third annual Ethics and PR Landscape survey in Africa has revealed an increase in reported cases of unethical behaviour compared to 2023](https://biz-file.com/c/2405/737643-120x120.jpg?2)
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![Source: © PRCA The third annual Ethics and PR Landscape survey in Africa has revealed an increase in reported cases of unethical behaviour compared to 2023](https://biz-file.com/c/2405/737643-120x120.jpg?2)
![Katy Katopodis' PRCA Ethics & Practices Board appointment underscores its critical role](https://biz-file.com/c/2405/736571-120x120.png?2)
![Source: © 123rf An AI policy and risk management framework that will be available on an open source basis for the global PR industry has been launched by South Africa’s Razor PR agency](https://biz-file.com/c/2308/710804-120x120.jpg?2)
![Source © Matthias Ziegler Poor evaluation and measurement are one of the biggest threats to the African public relations (PR) and communications industry](https://biz-file.com/c/2305/698214-120x120.jpg?2)
Marketing & Media
Lack of evaluation methods and measurement a threat to African PR industry
Danette Breitenbach 17 May 2023
![PRCA announces launch of its Global Ethics Council (PRCA GEC)](https://biz-file.com/c/2006/560460-120x120.jpg?2)
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![New PR ethics code, president for IPRA](https://biz-file.com/c/0701/4640-120x120.jpg)
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×Danette Breitenbach 17 May 2023