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After setting up marketing processes for a food & beverages company, she began growing her career in digital retail, working for an ad agency as a digital accounts manager. Having worked with SEO, PPC and social media campaigns, she decided to specialise in e-commerce and omni-channel marketing. She's worked on e-commerce for brands like Computicket, Timberland, HomeChoice, American Swiss, Sterns and Wellness Warehouse.

She's worked on touchpoints across all segments of digital marketing, including social media, digital, creative, SEO and paid advertising. She continues to grow within the digital space assisting retailers to focus on customer experience analysis, digital retail trends and working with developers to improve experience & design and grow business revenue targets through optimised strategies.