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Twenty two years in the hospitality industry, working from the ground up, has left Michael Said no wiser to understanding the workings of waiters, customers or franchisees BUT he insists he will keep on trying.

Mike joined Mugg & Bean in 2002, won Brand Builder of the Year at the FASA Awards in 2003 and left to start www.brandStrategy.co.za in January 2006.

The company develops brand strategies and integrated marketing plans, including internal and external marketing policies and the overseeing of all ATL and BTL campaigns.

Email Mike at moc.liamg@ygetartSdnarb, find him on Facebook and follow him on Twitter at @mike_said_what.