![Q&A with IAB Digital Summit speaker Matthew Bull](https://biz-file.com/c/1501/253998-208x117.jpg)
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Show profile Hide profileMatthew Bull made his debut for Manchester United at the tender age of 17 and went on to play more than 800 games for them before retiring at the age of 39, having won four European Cups and 12 League Championships. He was the stand out midfielder of his generation, winning world footballer of the year three times as well.
He won 103 caps for England the country of his birth, even though he confessed many times that he wished he had played for South Africa, the country he represented at cricket in more than 80 tests as a wicket taking all-rounder with an explosive cover-drive.
Authorities in world sport still have no idea how he managed to do this.
After retiring from playing professional sport, he instantly became the manager of Manchester United, leading them back to championship and European glory three years in a row, before deciding to retire and hand over the reigns to Pep Guardiola.
He subsequently bought a wine farm in the Napa Valley and now produces one of America's finest red wines called From Stix and Stones.
What is incredible is that, whilst doing all of the above, he also managed to become an advertising copywriter, then founded one of South Africa's premium agencies Lowe Bull, was ceo of London agency Lowe and Global Chief Creative Officer of Lowe Worldwide, then, throwing it all in to once again start an agency, this time in New York, called The Bull-White House where they produce work for clients including Unilever, Corona and Galaxy Foods.
He now divides his time in his mind between being the CEO of Manchester United and the South African Rugby Board, as well as running his 25 human being agency.
His body remains, by and large, shuttling between his home in Connecticut and his office in New York.
He thinks the most important thing in life is to have an imagination.
Matthew Bull made his debut for Manchester United at the tender age of 17 and went on to play more than 800 games for them before retiring at the age of 39, having won four European Cups and 12 League Championships. He was the stand out midfielder of his generation, winning world footballer of the year three times as well.
He won 103 caps for England the country of his birth, even though he confessed many times that he wished he had played for South Africa, the country he represented at cricket in more than 80 tests as a wicket taking all-rounder with an explosive cover-drive.
Authorities in world sport still have no idea how he managed to do this.
After retiring from playing professional sport, he instantly became the manager of Manchester United, leading them back to championship and European glory three years in a row, before deciding to retire and hand over the reigns to Pep Guardiola.
He subsequently bought a wine farm in the Napa Valley and now produces one of America's finest red wines called From Stix and Stones.
What is incredible is that, whilst doing all of the above, he also managed to become an advertising copywriter, then founded one of South Africa's premium agencies Lowe Bull, was ceo of London agency Lowe and Global Chief Creative Officer of Lowe Worldwide, then, throwing it all in to once again start an agency, this time in New York, called The Bull-White House where they produce work for clients including Unilever, Corona and Galaxy Foods.
He now divides his time in his mind between being the CEO of Manchester United and the South African Rugby Board, as well as running his 25 human being agency.
His body remains, by and large, shuttling between his home in Connecticut and his office in New York.
He thinks the most important thing in life is to have an imagination.
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