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Show profile Hide profileWith over nine years of experience in this role, Gordon has been instrumental in achieving a 67% market share in the South African domestic market while maintaining a low cost per acquisition rate and high customer satisfaction.
His passion lies in applying the science of marketing to bridge the gap between traditional advertising and digital marketing, with a focus on using traditional methods to drive efficiency in digital channels. Kirby is also deeply interested in the integration of artificial intelligence into marketing and customer service.
He is certified in online advertising and search engine optimisation, and his mission is to create value for customers and stakeholders through data, insights, and innovation.
In addition to his marketing expertise, Gordon is skilled in public relations and crisis communications management, having served as FlySafair's spokesperson for the past nine years.
With over nine years of experience in this role, Gordon has been instrumental in achieving a 67% market share in the South African domestic market while maintaining a low cost per acquisition rate and high customer satisfaction.
His passion lies in applying the science of marketing to bridge the gap between traditional advertising and digital marketing, with a focus on using traditional methods to drive efficiency in digital channels. Kirby is also deeply interested in the integration of artificial intelligence into marketing and customer service.
He is certified in online advertising and search engine optimisation, and his mission is to create value for customers and stakeholders through data, insights, and innovation.
In addition to his marketing expertise, Gordon is skilled in public relations and crisis communications management, having served as FlySafair's spokesperson for the past nine years.
