Jo Barrow is an intern for the Heavy Chef digital marketing project (www.heavychef.com), an initiative by digital marketing agency World Wide Creative (www.worldwidecreative.co.za). She studied branding at Vega and media at UCT, and is interested and excited by the combination of brand-building, new media and digital creativity. Follow @i_am_jobarrow on Twitter and email her at az.oc.evitaercediwdlrow@oj.