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As the executive creative director at Brand Union Africa, Janet's other title is the "denter". She has been known to challenge clients (and staff) about how brands work and live in the real world, and how we can effect social and economic change through developing strong brand experiences. Over the years she has worked on many of South Africa's most iconic brands like SAB (Castle Lager, Castle Lite, Carling Black Label and Castle Milk Stout), SAA, and Standard Bank, but also some pretty big global ones too, Johnson and Johnson, coca cola and Nike.

Janet has put in her 100,000 hours and learnt lessons the hard way. She has won a few awards (South Africa's first DBA effectiveness award, six entries into D&AD, a bronze One Show Pencil and some Loeries in assorted colours). A regular judge at Loeries, she has also been on the Sappi 'ideas that matter' panel (2010) and was selected to judge Cannes Lion design (2011). In 2011 she was voted onto the Brand Council of South Africa, where she is proud to be a part of helping our industry know the true value of brands and branding.

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