Gil Sperling

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Sperling started his career as an engineer, and was one three founding partners of Popimedia, an ad-tech and performance marketing company which went on to be bought by French-based global communications group - Publicis.

Lessons from the US iBuyer bubble burst for SA's property market

Lessons from the US iBuyer bubble burst for SA's property market

Gil Sperling 15 Nov 2021

#BizTrends2019: Tech Trends and Millennials: What's in store for 2019?

#BizTrends2019: Tech Trends and Millennials: What's in store for 2019?

Gil Sperling 22 Jan 2019

Stories sharing a boon for digital marketers

Stories sharing a boon for digital marketers

Gil Sperling 11 Jul 2018

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.

Urban renewal: The physical manifestation of innovative thinking

Gil Sperling 15 Jun 2018

Facebook developments positive for privacy, consumer protection

Facebook developments positive for privacy, consumer protection

Gil Sperling 15 May 2018

Image supplied.

Extended reality bites

Gil Sperling 7 May 2018

Will business feel the after-effects of FB's data breach?

Will business feel the after-effects of FB's data breach?

Gil Sperling 9 Apr 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Alphaspirit © –

Blowing out the walls

Gil Sperling 11 May 2017

Is 2016 the year that...

Is 2016 the year that...

Gil Sperling 29 Jan 2016

[Trends 2015] Explosive disruption for marketing

[Trends 2015] Explosive disruption for marketing

Gil Sperling 27 Jan 2015

Premium ads vs Marketplace ads: Get more bang for your buck

Gil Sperling 4 Jul 2013

Facebook ads: CPC vs CPM

Gil Sperling 7 Jun 2013