Eddie Groenewald has 27 years experience in the ICT industry, of which more than a decade has been in the Digital Marketing sector. He now focuses on a True Multimedia Offering, ATL, BTL and Digital.
Eddie Groenewald has been actively involved in the ICT industry for 26 years, a dynamic International Market Developer with expertise in creating strategies for multi-level convergence, fixed and mobile, B2B and B2C. Experienced staff developer with an eye for spotting talent. A skilled goal setter and strategist who has consistently over achieved in tough and highly competitive local and international markets. Persistent and cool under pressure, a true team player with strong analytical skills, who always looks to recognise potential in others.
Main focus areas are customer engagement solutions, Mobile Applications, Messaging, Over the Top solutions, Specialties: Handset/Device Ranging - Feature Set, Mobile Marketing & Advertising Solutions, Multinational, Corporate, Government, Mobile Financial Services, informational and educational solutions.