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David Doty
As Executive Vice President and Chief Marketing Officer at the Interactive Advertising Bureau, Doty leads IAB efforts in advancing branding in digital, research and measurement, agency outreach and new ad products, marketing and communications, and international relations with 42 IAB licensees across the globe.
Show profile Hide profileHe oversees the organisation's events portfolio, which attracts leading speakers from across the industry and 7,000 people a year to learn and network about digital. Through these key initiatives, Doty helps publishers, marketers, and agency professionals understand and leverage interactive tools and technologies to reach and influence the consumer. David joined the organisation from Booz Allen Hamilton where he served as Director of Corporate Branding and Creative Services.
His work for Booz Allen has been recognised with such prestigious honours as the Gold Award of the League of American Communications Professionals and the Thoth Award from the PR Society of America. Before joining Booz Allen, he was a journalist and editor, and worked as a consultant in digital and print on both strategies and content products for Hearst, Wired, Departures, Food & Wine, Gourmet, and numerous other media outlets. He served as author of Frommer's Guide to New York City and editor of Zagat Guide: U.S. Hotels, Resorts & Spas.For a number of years, David consulted with the French Government Tourist Office. In 2004, he was named Chevalier de l'Ordre National du Mérite by Jacques Chirac, President of France at the time, for having dedicated his marketing and communications expertise to deepening the understanding between the US and France.
He oversees the organisation's events portfolio, which attracts leading speakers from across the industry and 7,000 people a year to learn and network about digital. Through these key initiatives, Doty helps publishers, marketers, and agency professionals understand and leverage interactive tools and technologies to reach and influence the consumer. David joined the organisation from Booz Allen Hamilton where he served as Director of Corporate Branding and Creative Services.
His work for Booz Allen has been recognised with such prestigious honours as the Gold Award of the League of American Communications Professionals and the Thoth Award from the PR Society of America. Before joining Booz Allen, he was a journalist and editor, and worked as a consultant in digital and print on both strategies and content products for Hearst, Wired, Departures, Food & Wine, Gourmet, and numerous other media outlets. He served as author of Frommer's Guide to New York City and editor of Zagat Guide: U.S. Hotels, Resorts & Spas.For a number of years, David consulted with the French Government Tourist Office. In 2004, he was named Chevalier de l'Ordre National du Mérite by Jacques Chirac, President of France at the time, for having dedicated his marketing and communications expertise to deepening the understanding between the US and France.
