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From her early teens, Charlie wanted to be in advertising. Specifically radio. Advertising stalwarts Ivor Abelheim took a chance and employed her as a PA in 1996. Trying her hand in TV production and client service led to a passion in media which drove her career into the future. Agencies such as Red Nail and Hunt Lascaris honed her media strategy skills until Coen Gous lured her to the media owner side in 2002. The attraction to radio and later online meant that radio sales house, Radmark, was a perfect fit. Charlie became national sales manager selling some of the largest regional commercial stations in the country. These included being an integral part of the launch of new greenfield stations such as YFM and Kaya FM. A stint outside the advertising world saw Charlie own her own "Scrapbooking" business. But the excitement of advertising and radio continued to call and Charlie returned to Radmark in 2010 as marketing manager. Her most current challenge was to assist in redefining a mature radio business to a more future-oriented multi-channel organisation called Mediamark - specialising in radio as well as digital with a view to other media areas.