Andrew Ridl, Expert in Digital Communication and the CEO of One Digital Media founded the initial company (MerchInt) which was sold to One Digital Media in 2007. He has gained invaluable experience working in Siemens Business Services (Germany and UK). Prior to the above, Andrew was employed by Compaq and Hewlett Packard (Spain, Portugal, Italy and UK) where he managed business transition on EMEA wide outsourcing projects.