Alison Treadaway is a director at Striata, a digital communications specialist which provides software and services to medium & large companies across the globe. Treadaway joined Striata in 2002 and served as head of Striata's Africa region for 13 years before moving her focus to marketing strategy and data privacy compliance. Treadaway has a marketing and sales background in Internet-related solutions having worked in the sector since the mid-nineties.