Adelaide Potgieter is the founder of Cape Town based creative agency, Mad Advertising. Known for achieving the impossible, Adelaide lives the philosophy of "what we dream we can create". With an intriguing background in law, marketing, eventing, PR and broadcasting, she brings to MAD a wealth of knowledge, wisdom and passion. Find out more at www.madworld.co.za contact Adelaide on email az.oc.dlrowdam@edialeda. Twitter: @MadAdelaide