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Public relations is more crucial than ever in the age of generative AI and LLMs. AI-driven search engines no longer just scan social media or reviews – they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility. 27 Feb 2025 Read more

With load shedding back, branding through sustainability can guide business through the dark

The marketing (and profitability) benefits of showcasing green initiatives. 21 Feb 2025 Read more

Red Ribbon boosts B2B tech division: Tayla-Jade joins the fold, adding nearly a decade to the agency’s combined expertise

Red Ribbon Communications ushers in 2025 with the strategic appointment of Tayla-Jade Coenraad to its B2B tech division, boosting the already long list of iconic brands that have seen the value of each team member. 24 Jan 2025 Read more

From code to credibility: How to master cybersecurity communications

Leading tech PR agency shares strategic framework for translating technical excellence into market leadership 1 Nov 2024 Read more

Beyond the traditional: How one tech PR agency is reshaping South Africa’s communications landscape

From Fortune 500 companies to homegrown tech leaders, Red Ribbon Communications is reshaping tech PR through its unique dual-sector expertise and owner-managed approach. 24 Oct 2024 Read more

Red Ribbon Communications drives remarkable growth for edtech company Zaio

In a testament to the power of strategic public relations in the edtech sector, Red Ribbon Communications, a leading South African PR agency, has successfully elevated the profile of Zaio, an online coding school, through a targeted six-month media outreach campaign. The collaboration between Red Ribbon Communications and Zaio has yielded exceptional results, positioning Zaio as a go-to platform for accessible coding education. 11 Sep 2024 Read more

The role of culture in business: A lesson from the CrowdStrike incident

"After the recent CrowdStrike incident, in which a sensor configuration update caused a global IT outage on Windows systems, the importance of a strong, supportive corporate culture has never been clearer," writes Ronelle Bester, founder and account director at Red Ribbon Communications. 23 Jul 2024 Read more

Pictured: Ronelle Bester, account director.

Red Ribbon Communications drive FICA compliance awareness for fintech company DocFox

In a strategic partnership aimed at enhancing awareness and understanding of FICA compliance, leading South African PR agency Red Ribbon Communications collaborated with DocFox, a pioneer in B2B tech solutions, to shed light on the critical importance of accountability in the financial sector. 2 Jul 2024 Read more

Red Ribbon Communications launches consumer tech division following LG Electronics win

Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and marketing services in the technology and consumer electronics sectors. 7 Jun 2024 Read more

Red Ribbon Communications elevates brand recognition in the renewable energy sector

Tech PR agency Red Ribbon Communications shows expertise in the sustainable energy sector with a landmark Rubicon partnership 23 Apr 2024 Read more

Celebrating 21 years of PR prowess: A founder's journey of success

As Red Ribbon Communications commemorates its remarkable 21-year journey in the PR industry, founder Ronelle Bester reflects on the factors contributing to making it one of the most successful independent tech PR agencies in South Africa. 5 Mar 2024 Read more

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