Don't measure just conversations, measure what you can! Michael Ossendrijver, co-owner and business development director at DQ&A joined Startupbootcamp on Friday all the way from LA to teach something about affiliate marketing and online sales. Here are some of the most important do's and don'ts to get your message across: - "Analytics are key, be very smart with your money and creative, especially if you are a startup.
- Don't measure just conversations, measure what you can!
- Set up early stage landing page optimization which is easy and cheap.
- Keep acquisition and conversion in mind in every part of your design, registration flow and funnel.
- Search is nice, but reach is not everything. Know where your consumers are online, know what they do and what they talk about.
- Some of the traffic also comes from mobile devices. Mobile clicks cost less, so make sure you have a mobile optimized website.
- If you have a b2b proposition, start writing blogs and pushing them out! As soon as you have something, share it, especially if you have data.
- For b2c, consumers want to be entertained, so get as creative as you can. Know what your user does, before you start anything. Where do your consumers go online?
- B2b2c - look into the anchors and hooks to show your client that there is also potential for revenue, find the marketing hooks that they can connect to.
- Email marketing is great if you do it the right way. Just send relevant info, instead of a weekly newsletter, just because you said so.
Check the whole presentation here.
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