The unique concept behind the www.24hoursonly.co.za brand made its debut on the digital surf scene in the later part of 2010. The site affords online subscribers the chance to purchase a stylish new digital product, unveiled every day at 12:00 midday, with a guaranteed discount of up to 60% off the normal retail price.
Within a year of its launch, the site experienced some navigational challenges that were hindering its explosive e-commerce potential. This required the help of a solutions-driven design house that could iron out the cyber creases and in doing so, take the site to its projected potential. So Interactive Digital Media Creations was approached to step in, and do what it is known to do best: deliver results.
The So Interactive Digital Team began with understanding the blueprints of the 24hoursonly brand. They adopted the creative challenge of combining right-brain design with left-brain customer acquisition and ultimate retention.
"It was important for us to practice extreme sensitivity with a site of this nature," says Darren Mansour, Managing Member of So Interactive Digital Media Creations. "We were required to drastically revamp the site without tampering with the business vision of the brand. This was no doubt a delicate task but the SO Team managed to create a digital platform where the new look of the site could co-exist symbiotically with the e-commerce functionality and overall brand vision," explains Mansour.
Together with their e-commerce development partners, Mansour and his design soldiers took to the frontline and carefully strategised the "what's", "how's" and "how to's" of creating a polished user experience. This was particularly necessary for what appeared to be a demanding e-commerce development that required a seamless A-Z purchasing experience for the online customer.
"Creating an engaging user experience was our main priority, allowing customers to enter a fluid purchasing environment that would get them what they wanted, when they wanted it, and all in record-click timing," says Mansour.
After many months of creative craft, the result was more than satisfying: a user-friendly, interactive and creatively slick and edgy web interface that successfully marries the e-commerce functionality with first-class design.
Online savvy customers can now log in, navigate the deals of the day and make their purchases more efficiently than before. Those that are still new to online buying can take their time to get comfortable with the site and will no doubt find that within minutes all their questions will be answered, and its business as usual.
"We've taken the user experience of www.24hoursonly.co.za to a whole new and exciting level. It's a great feeling," ends Mansour.
Shopping online has never been this simple. For more exciting developments from the So Interactive creative house visit www.sointeractive.co.za.
