Renowned for its passion in every patty, the fast growing burger food chain Burger Perfect has stuck by its brand convictions over the years in crafting only the finest of burger creations, and variations, to suit all individual tastes. It would seem only fitting that when the time came for the artistic burger brand to perfect its online presence, the emphasis would be on selecting the right digital agency to mirror the brand's customer objectives and creative principles.
So Interactive Digital Media Creations was the Agency of choice. Having already gained online credibility in the food industry, the So Interactive Design Team dutifully stole the limelight with their online pitch to Burger Perfect in 2011. Both passionate about the creative and strategic online journey, So Interactive and Burger Perfect collaborated to develop the perfect space for Gauteng's perfect burgers.
In November last year, So Interactive unveiled the all-new, all-appetizing Burger Perfect website: www.burgerperfect.co.za. A crisp, fresh approach to burger browsing that would have even the non-converted burger activist clicking through a smorgasbord of burgers and grills with much ease and enthusiasm.
"It was important for us to offer our client simple yet effective stepping stones to achieving the three essential ingredients that is the essence of the Burger Perfect Brand: choice, voice and customer satisfaction," explains Darren Mansour, Founder and Managing Member of So Interactive Digital Creations.
So Interactive effectively established the "Choice, Voice and Customer Satisfaction" platform by firstly allowing for clean lines and easy navigation through the four different Burger Perfect Menu categories, taking special care not to overwhelm the browser with a wealth of information. These menus are separated into creative options ranging from Premium Burgers - which include the welcome additions of taste bud luxuries such as rocket, feta, jalapeños and mushrooms - to a variety of steak roll ensembles and flame grilled selections. In addition to the more mature burger preferences, there is a fun and playful menu too, solely dedicated to bambino burger munchers.
In keeping with brand transparency and ultimately delivering on customer satisfaction, the website now also provides the interactive ability for browsers to voice their opinions, queries and/or constructive criticisms via Twitter and Facebook social spaces.
"The response has been positive thus far," says Mansour, It's great to see that burger lovers across the region are responding to the holistic online approach that we set out to create from the beginning."
Since its inception in 2006, So Interactive Digital Media Creations has delivered successful online brand strategies to a string of leading food industry brands. For a full list of So Interactive's brand portfolio and online success stories log onto www.sointeractive.co.za.
In the meantime famished patrons can locate their nearest Burger Perfect outlet for their lunchtime or dinnertime fix at www.burgerperfect.co.za.
