Direct Deals is the one-stop shop for unbeatable low prices on everything audio, everything visual, everything hi-tech and everything 'happening'. So, when it came time to take the Direct Deals brand online, it's not surprising that the one-stop shop for digital media creations, So Interactive, was hand-picked to do the job.
"We are a Full Service Digital Interactive Agency that creates dynamic websites and crafts creative online campaigns that deliver results for your brand and beyond," says So Interactive's Founder and Managing Member, Darren Mansour. "Through innovation, experience and knowledge we have the right skills to deliver digital brand experiences that tell stories and captivate audiences worldwide." It's this reputation that saw the small but perfectly formed design enterprise crack the nod as the preferred online digital agency for Direct Deals in March this year.
From the moment Direct Deals opened its doors in the Woodmead Value Mart, in Gauteng, the So Interactive team were intrigued by the retail maverick's promise - 'a guarantee to beat any price on electronic consumer goods'. "As an agency we're all about bold statements so we approached the Direct Deals website with one goal in mind: to help them shout louder and clout harder than they already were," says Darren. "We were excited about their headstrong approach in the market as it presented a creative challenge for us to work with a brand that didn't have an online presence and that wasn't afraid to shake up the competition."
Before So Interactive moved forward with the building of the site it made sure that all of the necessary groundwork was done. "We did our homework," says Darren, "putting the online and offline strategy in place, and making sure that our vision aligned with the brand." The agency understands that if you want to arrive at a particular destination, you need to plot the most effective route.
The result is a website that has So Interactive's trademark 'edu-digi' edge. It took a month to design, develop and execute the website as well as the campaigns based around it. The site not only looks the part, it is playing its part - boasting a 400% success rate of visitors since its launch.
"Since our inception in 2007, we have penetrated the South African business market with that unique touch: combining our passion for cutting-edge designs with our passion for understanding our client's brand identity and revenue objectives." The Direct Deals site is the embodiment of this approach and there's no doubt that the website will accomplish everything the retail maverick hopes for and more.
So Interactive doesn't have clients, it has partners. "We partnered with Direct Deals to assist them in growing their business the best way we know how - by introducing them to the fastest growing customer conversion platform in the world."
