As part of a high performance company, Steinmüller is in a unique position to offer clients a full suite of services and solutions, delivered by a highly valued and committed workforce. The same could be said about Gauteng-based digital media agency So Interactive - which is why Steinmüller tasked Darren Mansour and his team with designing its website.
For nearly five decades, Steinmüller has been providing a comprehensive range of technical, engineering, maintenance and project management services, as well as plant and equipment hire and various innovative technologies. Precision, excellence and ingenuity are at the heart of what has made Steinmüller such a success story.
Launching a website provided the perfect opportunity for Steinmüller to let someone else engineer, project manage and thrive on innovation. "Through years of online experience we have embraced the users of the internet by listening to what works, always taking into account that we are designing for the people," comments Darren Mansour, Founder and Managing Member, So Interactive.
"We call it the 'edu-digi' edge. It's a simple concept that allows for a one-on-one partnership and an exchange of ideas; providing your business with the digital advice and cost-saving information you need to not only play where the digital cowboys play, but to own the digital playground, with that which differentiates your brand in the online marketing sphere."
Steinmüller's mission is to deliver value, innovation and customer-focused service by applying state-of-the-art methods in its business performance. By doing this it achieves maximum return on investment for both its shareholders and its clients. So Interactive's vision for the website was to translate these core values and objectives into an online presence that reflected what makes Steinmüller the market leader it is. By implementing specific structures in its design and development process So Interactive made sure that the client's vision was realised.
So Interactive understands what people look for in a website. "We know what they want and we know how they want it to be delivered," explains Darren. "This understanding played a big role in delivering the end result that Steinmüller and its customers were looking for."
Positioning Steinmüller's brand online was both a challenge and a treat. The team at So Interactive understands that every brand is as unique as a fingerprint. "Making sure our clients stand out among the competition is what we wake up every morning for," says Darren.
