he research shows that interactive pre-rolls not only drove the highest click-through rates (CTR), but also demonstrated a significant increase in engagement rates over the previous year, growing by 80% from 2011 to 2012.
Index highlights and global insights:
- Increase in global adaption of standard pre-roll attributed to in-stream advertisement rates similar to what U.S. experienced when the market first started testing video formats
- CPG delivered the most impressions globally, followed closely by Retail and Auto
- CPG and auto have a large presence year-round, while mobile and travel focus on Q2 and Q3, respectively
- AdoTube exceeded industry CTR benchmarks across all markets, with particularly high growth in SE Asia, the United Kingdom and Canada
- Canada has shown strong growth for in-stream video, running twice as many campaigns in Q4' 2012 as the previous quarter and more than five times as many as in Q1
- Q4 proved to be the most active across all global markets for video, potentially an indicator of continued growth for the sector
