From depot to shelf: the insider’s guide to checking your distributors’ performance

Welcome to the first article in our series on assessing key role players in your route to market. In this series, you’ll discover top tips on how to measure the performance of everyone in your FMCG supply chain, from distributors to retailers. 18 Nov 2024 Read more

Using agile development methodologies to yield the best results

No longer corporate buzzwords, scrums and sprints are mainstays in the tech space and beyond. And for good reason too. The agile development framework, of which scrums and sprints form the bedrock, allows our teams to be their most productive and serve our clients with results that surpass their expectations and allow them to meet their own goals too. This is what sets Macmobile apart from the rest. Our goals always align with yours. And…. We can’t lie. Talking about scrums and sprints is the closest we’ll get to being Springboks. We’re not ditching them anytime soon. 15 Nov 2024 Read more

Optimising business operations through data analytics

Making decisions on product development, supply and demand, and supply chain management is often accompanied by several challenges. The biggest of these is the difficulty in knowing what the correct action to take is when the problems are tough to anticipate and consequences even tougher to predict. In this post, we explain how data analytics offered by Macmobile helps provide solutions by accurately predicting problems, trends and outcomes thereby optimising operations and driving growth at all levels. 6 Nov 2024 Read more

How to conquer distribution challenges in emerging markets

Hit a pothole on your route to market? Find out how digital platforms can help FMCG businesses overcome distribution challenges in emerging markets. 22 Aug 2024 Read more

Revealed! Macmobile’s new look signifies trust and clarity

Macmobile has just launched a new logo and website, reflecting its evolution as a fast-growing leader in supporting the fast-moving goods (FMCG) sector. 13 May 2024 Read more

Sales recommendation engines - The ChatGPT for sales teams?

Data is the lifeblood of business, particularly in today's fast-paced digital landscape - the challenge however, is no longer regarding data accessibility, but rather data 'usability'. The ability to collate, analyse and translate data into actionable insights, in real time, is where companies will gain a competitive advantage. 16 Nov 2023 Read more