South Africa’s township consumers value trust, authenticity, and collaboration as key drivers in their buying decisions. That’s according to the 2024 Township Customer Experience (CX) Report, released today by Africa’s largest B Corp-certified marketing agency Rogerwilco, in partnership with Field & Insights Africa. 20 Nov 2024 Read more Marketers, advertisers and brand owners are invited to join the online launch on 20 November for key marketing and branding insights 12 Nov 2024 Read more Agency scores in top 10% of B Corps globally. 21 Oct 2024 Read more Gain insights from industry experts on harnessing customer feedback for brand success. 9 Sep 2024 Read more The digital age has revolutionised our daily lives, from the convenience of ordering groceries with a swipe to maintaining instant connections with loved ones. This shift has also fundamentally altered how consumers interact with brands, redefining what an excellent customer experience truly means. 3 Sep 2024 Read more Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the credibility of their market research data when someone drops a bombshell: "What if all this data is artificial?" Heads turn, eyebrows raise, and suddenly you have everyone's attention. Welcome to the new frontier: synthetic data. 27 Aug 2024 Read more Rogerwilco, the digital CX agency, has announced three senior management appointments. 4 Jul 2024 Read more Digital marketing agency Rogerwilco welcomes Dominic Anschutz to the board of its UK-based parent company, Rogerwilco Limited. Anschutz joins the UK board as a non-executive director, aiming to drive growth in the UK and EU markets and provide mentorship to the agency’s UK team. 11 Jun 2024 Read more To ensure that accurate information reaches South African voters before the general election, Africa Check has added an Election Information Hub to its website, featuring fact-check reports, analyses, factsheets and AI generated videos produced by multi-award-winning digital marketing agency Rogerwilco. 22 May 2024 Read more In an era where privacy reigns supreme, the digital advertising world faces one of its most seismic shifts: the phase-out of third-party cookies. While Google may have pushed out its plan to have 100% of Chrome users cookie-free from this year, this monumental change demands a re-evaluation of marketing strategies that have long relied on the precise targeting that third-party cookies provided. 14 May 2024 Read more The South African Customer Experience Report has become a mainstay for those wishing to understand the expectations and experiences of local consumers. Freely accessible to anyone and everyone, it draws on responses from 2,000 South Africans representing a broad range of socioeconomic and cultural backgrounds, providing insights into the needs, desires, and pain points of consumers. In today’s increasingly competitive and globalised marketplace, characterised by a burgeoning abundance of information and choice, these insights are indispensable to corporates who wish to stay ahead by offering their customers the best brand experience possible. 26 Mar 2024 Read more Rogerwilco, the multi-award-winning digital marketing and customer experience (CX) agency, has been newly appointed to partner with Momentum Metropolitan Holdings (MMH) as the Group’s performance marketing. Rogerwilco is one of nine agencies recently appointed to elevate the organisation’s public image and build further credibility within the financial services sector. 11 Mar 2024 Read more South African multi award-winning end-to-end digital CX agency, Rogerwilco adds Ergon’s Neurons to its martech partnership ecosystem 27 Feb 2024 Read more At Rogerwilco, we specialise in Drupal, a robust CMS used by businesses of all kinds all over the world. NASA, The Warner Brothers, and Tesla are just a few of the big names that use it. Its appeal lies in its scalability. One of our developers likens it to Lego bricks for coding. Whatever you want to do, Drupal can do it. In the rare case that it can’t, you can extend it so it can. On our production floor, any question about functionality is greeted with “there’s a module for that.” 14 Feb 2024 Read more Since its inception in 2008, local agency Rogerwilco has been at the forefront of South Africa's digital marketing landscape. Over the years, the company has witnessed the evolution of digital platforms, from the infancy of Facebook and Twitter to the advent of Instagram and the birth of the iOS app store. 6 Sep 2023 Read more
- Latest research report shows the township economy is weathering the storm
- Marketers, advertisers and brand owners join the online launch event for all the insights
18 May 2023 Read moreI've worked in traditional ad agencies my whole career. Now I work at a digital agency. My role is to add a new - better - dimension to their strategic creative value. When I took the job I thought I knew what I was in for, but I was wrong. Very little about the move has been predictable. 16 Mar 2023 Read more Our fourth annual South African Digital Customer Experience Report, released last quarter, showed that local websites and retailer apps are still where most people do their shopping, coming in at 67% and 63% respectively. However, 48% - effectively half - of the people we surveyed said they buy directly through Facebook and Instagram. 6 Dec 2022 Read more South Africans will spend R56.8bn on retail goods online this year, representing a year-on-year growth of 39%. There is a terrific opportunity here, but if brands and marketers plan to get a share of these billions from events like Black Friday, they're not seeing the bigger, better picture. 18 Nov 2022 Read more New creative director adds weight to agency's management team. 17 Oct 2022 Read more A must-listen for marketers, brands and agencies who want the low-down on some of the most memorable marketing moments we all wish we had made 30 Aug 2022 Read more The metaverse is seen as a new digital realm, a shared interactive, immersive augmented reality that combines virtual worlds, blockchain, AR, and VR. The concept has been around in science fiction for decades but was popularised during the Covid-19 pandemic. The metaverse seems like the perfect solution to a problem - that of connection. 17 Jun 2022 Read more South Africa's multi award-winning performance marketing agency, Rogerwilco adds MoEngage to its martech partnership ecosystem. 31 May 2022 Read more - Research report tracks Kasi saving, spending and shopping trend for SA marketers 23 May 2022 Read more Hundah's appointment supports the agency's African growth ambitions 21 Apr 2022 Read more Digital agency of the year strengthens its already robust offering 12 Apr 2022 Read more Rogerwilco has started 2022 on a strong note with the appointment of heavyweight Mongezi Mtati to the position of strategist. "Mtati fits into our vision of becoming an employer of choice and taking our place in the country's top five independent agencies by 2025 in terms of people, reputation and revenue," says Charlie Stewart, Rogerwilco CEO. 1 Feb 2022 Read more Rogerwilco has been named the winner in the Digital Agency category at the 2021 Financial Mail AdFocus Awards held last night, the second time it's been recognised in as many years. 25 Nov 2021 Read more Ecommerce market size could increase by 100% to 5,6% of total retail pie if glitches are fixed. 25 Aug 2021 Read more South African township residents are spending less on buying food staples like bread and pap, and a combination of inflation and Covid-19 are to blame, according to a new report by digital agency Rogerwilco, market research company Survey54 and Marketing Mix Conferences. 22 Jun 2021 Read more Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change. 12 Sep 2017 Read more Thanks to the internet and social media, the world is now content-driven. We consume various amounts of articles, videos, and music on a daily basis. And printed news outlets, such as newspapers and magazines, are not what they once were. Online news and content sites are now the go-to source for information. But starting one may not be as easy as you think. 4 Aug 2017 Read more Startups are brave. Startups also need a lot of support in varying forms. Most are looking for both investment funding as well as skilled individuals to assist them. There is no better place for a startup company than a conference or networking event. These events provide startups with the opportunity to meet those people who can offer them indispensable advice, opportunities and insight. 1 Aug 2017 Read more There's an interesting trend where many journalists eventually gravitate towards the marketing sector. While not all news writers are making the move, there are a great many of them writing copy - even if just on a freelance basis. Why? The answer is simple: journalists make the best marketers. 21 Jul 2017 Read more Having a social media presence for your company is a fantastic idea, whether it's selling products or services to B2B or B2C markets. There's a lot more to social media marketing than posting a few pictures once or twice a week. As many companies have shown, it's easy to fail your social media presence, and your customers will never forget. 18 Jul 2017 Read more Chances are good you work in a team. Unless you run a department of one (you being the one), your daily life probably includes dealing with other people. People doing a similar job to yours. People who rely on you to get your part done. Or simply people you need to work in conjunction with so everything doesn't fall apart. Whether you're in a team of 20 or a team of five, you need to work well together. 23 May 2017 Read more Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use of data, analytics, mobile or visual storytelling. 12 Apr 2017 Read more The year is officially in full swing. The holidays are long gone and, finally, people have stopped talking about their New Year resolutions. Long gone are the beach days, morning hikes and afternoon beers. The stress of the New Year is starting to hit and your staff are probably feeling it right now. Which is why the time has come to boost office morale. Throwing the best possible year end function will only get you so far. You have to keep that feeling going, just maybe without an open bar. 21 Feb 2017 Read more New COO, MD, Joburg office and product development kickstarts agency's expansion 4 Apr 2016 Read more Rogerwilco, the digital marketing agency previously known as 2Stroke, has been appointed to conduct search engine optimisation work for Red Bull South Africa. 11 Nov 2014 Read more Rogerwilco, the digital marketing agency previously known as 2Stroke, has been shortlisted for three Assegai Awards in the SEO category of the Direct Marketing Association of South Africa's annual awards. 17 Oct 2014 Read more 2Stroke, the digital marketing agency, is changing its name to Rogerwilco. 2 Oct 2014 Read more Rogerwilco, the integrated digital marketing agency, is delighted to announce the appointment of Michele Geere as Client Services Director, effective 1 September 2014. 3 Sep 2014 Read more The past 12 months have delivered awards, certifications, new faces and solid growth at Rogerwilco Interactive, one of South Africa's leading full service digital marketing companies. 1 Dec 2012 Read more | |
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