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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Africa Tech Festival 2024 saw some pushback against the traditional beliefs around affordable connectivity.

How our leaders are solving Africa's smartphone struggle #AfricaTechFestival

Lindsey Schutters 14 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Angela Wamola, head of GSMA for sub-Saharan Africa presents the latest GSMA report.

GSMA report spotlights Africa’s ‘billion strong digital divide’

Lindsey Schutters 12 Nov 2024

Africa's affordable smartphone dilemma is the biggest facing the medium since Kelly tried to text Nelly on an Excel sheet. Source: Youtube/Vevo

Africa faces revenue dilemma in push for affordable smartphones #AfricaTechFestival2024

Lindsey Schutters 12 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: Google.org

Google extends African commitment with new AI skills investment

Lindsey Schutters 29 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024