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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

More news

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

Razor’s Kalay Maistry leads Africa’s representation on PRCA Global Board

25 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar 5 Sep 2024

How to build meaningful iconic brands that are connected to culture

How to build meaningful iconic brands that are connected to culture

Yasmin Kathoria and Lerato Kgatla, Kantar 4 Sep 2024

CANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND 4 Sep 2024

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Simply Black appoints first COO, Stephanie Thomas

Simply Black appoints first COO, Stephanie Thomas

29 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Miss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Streaming platform Showmax launched its Premier League mobile subscription with a surprising marketing stunt starring Eric Cantona. Image supplied

Fans love Showmax's Premier League launch marketing stunt with Eric Cantona

21 Aug 2024

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

Bridget von Holdt and Karl Haechler appointed co-CEOs of Burson Africa

20 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

6 shows, 1 re-usable exhibition stand

6 shows, 1 re-usable exhibition stand

Scan Display 19 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Peak and Dale Group 15 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Irvine Partners announces German expansion and launches dedicated travel and tourism division

Irvine Partners announces German expansion and launches dedicated travel and tourism division

Irvine Partners 1 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Building meaningful brands for modern Africa

Building meaningful brands for modern Africa

Epic Lion 1 Jul 2024

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