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Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

#BehindtheIMC: Steve Babaeko, X3M Ideas - "Be the superheroes in a Marvel film"

18 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Building meaningful brands for modern Africa

Building meaningful brands for modern Africa

Epic Lion 1 Jul 2024

Tag Collective: Innovation for Africa

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

(Image supplied) Founder of the DStv Content Creator Awards Manuela Dias De Deus, MD of communications agency, One-eyed Jack, talks about the awards' evolution

DStv Content Creators Awards' evolution

14 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Joe Public 7 Jun 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Hook, Line & Sinker 5 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Prepare your brand for the future with this not-so-average agency

Style ID 3 Jun 2024