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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Continuous adaptation: Staying ahead of customer needs

Continuous adaptation: Staying ahead of customer needs

Melissa Campbell 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Providing full visibility and insight for an improved CX journey

Providing full visibility and insight for an improved CX journey

Gerrit de Villiers 31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.

How businesses can create lasting impressions, retain customers for a long time

Mark Wilson 25 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

#SACSCCongress: How physical retail is reinventing itself

Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

#SACSCCongress: Physical retail must surprise and delight

#SACSCCongress: Physical retail must surprise and delight

17 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

5 digital workers coming to a desk near you...

5 digital workers coming to a desk near you...

Ryan Falkenberg 8 Oct 2019

More news

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Continuous adaptation: Staying ahead of customer needs

Continuous adaptation: Staying ahead of customer needs

Melissa Campbell 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

The Goldilocks role of targeting in evidence-based marketing

Leigh Andrews 7 Nov 2019

Image credit: Chris Liverani on Unsplash.

Why data is more important than ever to customer experience

Brent Haumann 6 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Leigh Andrews 31 Oct 2019

Providing full visibility and insight for an improved CX journey

Providing full visibility and insight for an improved CX journey

Gerrit de Villiers 31 Oct 2019

Drivers and fears of SA's online consumers

Drivers and fears of SA's online consumers

Lauren Hartzenberg 28 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.

How businesses can create lasting impressions, retain customers for a long time

Mark Wilson 25 Oct 2019

#SACSCCongress: How physical retail is reinventing itself

#SACSCCongress: How physical retail is reinventing itself

Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

#SACSCCongress: Physical retail must surprise and delight

#SACSCCongress: Physical retail must surprise and delight

17 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

5 digital workers coming to a desk near you...

5 digital workers coming to a desk near you...

Ryan Falkenberg 8 Oct 2019

Schaefer presenting at the Adobe CX Forum.

#AdobeCX: How to embrace the power of customer experience management

Leigh Andrews 8 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.

Don't create ads, create advocates

Brian Carter 1 Oct 2019

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .

Can brands survive the era of fake news, jaded consumers and robot trolls?

Luise Allemann 30 Sep 2019

Top ratings for Biz Rate Card 2019

Top ratings for Biz Rate Card 2019

Bizcommunity.com 27 Sep 2019

Digital transformation is not just an IT project

Digital transformation is not just an IT project

Vusa Nyathi 26 Sep 2019

Image source: Gallo/Getty.

WhatsApp revolutionising business communication

25 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

Far behind the CX trend

Far behind the CX trend

Zama Mlanjana 23 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy

4 ways brands can incorporate chat messaging into their marketing strategy

Wayne Flemming 19 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Image credit: 95C from Pixabay.

Reaching the base-of-the-pyramid consumer

Lorraine Gwewera 10 Sep 2019

Customer loyalty - It's a dog's life

Customer loyalty - It's a dog's life

David Alves 4 Sep 2019

Image credit: Thought Catalog on Unsplash.

Do you know what your customers want their customers to experience?

Jane Stevenson 3 Sep 2019

Image credit: rawpixel from Pixabay.

Surely retention and acquisition are both part of the customer journey

Natalie McCrae 2 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer marketing enigma is not insurmountable

Anjali Lai 20 Aug 2019

Prevent poor customer service from killing your brand

Wynand Smit 19 Aug 2019

Image credit: hj barraza on Unsplash.

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Customer engagement in an omnichannel world

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

Daniel Thebe presenting at #CEM19. Yes, Darth Vader music played as he walked on stage

#CEM19: How to eff-up early in business, then recover

Leigh Andrews 12 Aug 2019

Image credit: Ryoji Iwata on Unsplash.

#FutureFit Yourself: Going back to basics

Carmen Murray 8 Aug 2019

Image credit: Gerd Altmann from Pixabay.

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Ilse Struweg 8 Aug 2019

Are we moving into an age of gender-fluid purchasing?

Are we moving into an age of gender-fluid purchasing?

Eben Esterhuizen 7 Aug 2019

Image credit: Tumisu from Pixabay.

Here's what SMEs need to know about using their customer communication channels effectively

Greg Chen 2 Aug 2019

Image credit: Franki Chamaki on Unsplash.

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

Let's do Biz