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The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

VoiceArchive 22 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

Pernod-Ricard's Nthabi Motsoeneng to chair Warc Awards for Middle East & Africa 2025 jury

17 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Promise won Gold at the 2024 LIA Awards.

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Calling on African media to map the media meltdown

14 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

#Loeries: Emuron Alemu wants you to start a cult

#Loeries: Emuron Alemu wants you to start a cult

Lindsey Schutters 11 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Source: Gallo Images

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

More news

PG Bison unveils new SupaWood Medium-Density Fibreboard (MDF) line in Mkhondo

Construction & Engineering

PG Bison unveils new SupaWood Medium-Density Fibreboard (MDF) line in Mkhondo

PG Bison 14 Oct 2024

Gwede Mantashe delivered the opening keynote of the Ministerial Symposium at AOW

Energy & Mining

#AOW2024: Energy ministers kick off oil conference behind closed doors

7 Oct 2024

Agriculture

African Agri Investment Indaba targets transformative change in agriculture sector

7 Oct 2024

Product recall: Top Score Instant Porridge

Retail

Product recall: Top Score Instant Porridge

1 Oct 2024

Source: © 123rf Standard Bank Group and Meridiam hosted an event, Unlocking public infrastructure investment in South Africa, to unlock investment opportunities in alternate energy infrastructure on the continent

Energy & Mining

Standard Bank and Meridiam team up to to boost opportunities in Africa’s energy infrastructure

30 Sep 2024

Botswana accounting and finance professionals awarded the CGMA designation

Finance

Botswana accounting and finance professionals awarded the CGMA designation

AICPA & CIMA 26 Sep 2024

Pedestrians walk outside the Safaricom mobile phone customer care centre during the launch of its 5G internet service in the central business district of Nairobi, Kenya, 27 October 2022. Reuters/Monicah Mwangi/File Photo

ICT

Kenya's Safaricom raises $117m with local sustainability-linked loan

25 Sep 2024

The Vai script: preserving African heritage through indigenous writing

Lifestyle

The Vai script: preserving African heritage through indigenous writing

Nandipha Besman 23 Sep 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: Brics Competition Law and Policy Centre.

Finance

Brics and China unite for a groundbreaking commodities exchange system

19 Sep 2024

2024 Äänit Prize winners Chido Dzinotyiwei (left) and Ismail Dumutu (right) with Judy Sikuza, CEO of the Mandela Rhodes Foundation (middle) (Image supplied)

ESG & Sustainability

Mandela Rhodes Foundation 2024 Äänit Prize winners announced

18 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

A view shows part of Dangote oil refinery in Ibeju Lekki district, on the outskirts of Lagos. Source: Reuters/Temilade Adelaja

Energy & Mining

Second fuel price hike in Nigeria in as many weeks

Camillus Eboh 17 Sep 2024

Image source: Engin Akyurt from

ESG & Sustainability

Nigeria is the world’s 2nd biggest plastic polluter: expert insights into the crisis

Wale Fatade 13 Sep 2024

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