Coca cola the best branded product ever?
Coca cola has been producing adds that are just the best branded ever, or so i think. What is your comment? Think about the always Coca cola, Coca cola summer splush. i can go on. Are they the best or what? BRRRRRRRRRRRRRRRRR. Makes a meal. 5 Sep 2008
OR Tambo/ Mango... where is the branding hoo haa?
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006
How does a celebrity's smile affect his personal brand?
Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding. 3 Jul 2005
Freedom to Laugh it Off?
Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights? 29 May 2005
The Human Brand
Are the creators and custodians of brands in touch with their own humanity? 24 Mar 2005
Branding in the First/Third World
South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy? 22 Feb 2005
Toyota's new slogan
Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'. 30 Oct 2004
Our industry stinks
Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company... 1 Jul 2004
What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally. 1 Jun 2004
Who's got power to decide on what to divest?
Competition tribunal VS Organisations. 11 Jun 2003