Done ideas
New Motorola Ad with the guy humming the tune from someone's cellphone which sets off a chain reaction, only to end up back at the original guy. 20 May 2003
Branding kids
Am I the only one to feel uncomfortable with the idea of teaching children to read by flashing brand names at them? 20 May 2003
Fantastic graveyard advert for Axe
While paging through the latest FHM I saw a fantastic advertisement for Axe. It features two girls digging up a dead guy in a cemetary. The line reads "The long lasting Axe Effect." 19 May 2003
Does PRISA deliver on international standards?
Following on the PRISA debate raised in the last issue (Communicate, 5-5-2003), comments came thick and fast! A South African PRO working in the UK, Zipphora Mothoa-Laird, is amazed to learn that PRISA does not enjoy credibility among many communications consultants in SA, when the UK IPR markets itself aggressively within the UK to both employers and employees, bringing a range of benefits to members such as herself. 18 May 2003
Empowerment jobs require 'valid drivers licence'
When advertising for posts, most employers from all sectors, including the government, require "valid drivers licence" and "own car". This deters people from previously disadvantaged communities from applying for these posts. 15 May 2003
Who really makes money in Advertising?
Why is it that Photographers & Directors get paid so much when they are not the ones coming up with the ideas. 14 May 2003
The Friday night dilemma
Sopranos, X-Files, Outerlimits all at the same time? Can't some of the goodness be spread over to some of the dull mid week slots? 11 May 2003
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch! 7 May 2003
One liners
When two ads use the same one-liner we know that the advertising industry is running out of ideas. 7 May 2003
Doritos
Should the creative team who did this be beaten and shot? Or just shot? 5 May 2003
'Copywriter killed in highjacking'?
I saw an article today and the headline was "Minister killed in Highjacking" Was this the only highjacking in this country today? 5 May 2003
Worst radio ad of 2003?
The new Elizabeth Arden Mother's Day radio spot is embarassing. 4 May 2003
Lobbying in SA
Lobbying is big business in countries like the United States. Is there a strong demand for lobbying and other aspects of government PR in South Africa? This question comes a PR student, who wants to know whether this is a career worth pursuing. 4 May 2003
International commercials lacking
South Africa has some of the best Creative minds in the Advertising business and yet we still have to watch trash from overseas. 29 Apr 2003
Vitalinea Ad
In this ad (the one where the two girls are chilling by the pool, waiter brings a yoghurt on a tray to one of them, who chirps, "Low fat, I didn't order this, besides, do I look as though I need it?" 29 Apr 2003
BMW's butterflies in the stomach ad.
I was amazed to discover that BMW topped the 'mouse on the steering wheel' ad. 22 Apr 2003
Creative Block?
What is up with the series of adverts that begin with some fool clinking a glass before everybody in the room joins in on the percussion and finally end with cheesy laughter? These all promote entirely different products (Fridges, alcohol, etc) so why are they so similiar? 21 Apr 2003
Cell C
The new Cell C ad (two Chinese Martial Arts actors fighting, one's voice out of sync with his lip movements, the other's not) is even funnier than the previous Cough Syrup ad! 21 Apr 2003
Us Shallow Woolies Shoppers
Do they really think we prioritise our shopping over having babies or getting engaged? 16 Apr 2003
Vodacom 4U Baby Grown Up
Has the Vodacom 4U Baby campaign out grown it's time? Do the public and target market relate to this campaign anymore?› 16 Apr 2003
No 'false' knight in Micatex ad
Cudoes to the makers of the Plascon Micatex ad for being so upfront about their use of "simulated hail". 14 Apr 2003
Does size count?
The communications sector has few surveys or features. But even in the few that are out there, independent practitioners/consultancies are still forced to complete questionnaires detailing turnover and staff complements for the ‘experts’ to adjudicate which is the top ranking communications/PR consultancies. 13 Apr 2003
Masters topic
I have applied for my masters in marketing communications with an initial idea to focus on the use of buzz marketing as a marketing technique on the internet. However I don't know if there are other topics I should be exploring instead. Any suggestions? 7 Apr 2003
Jackass - the movie
Cinema Advertising (for the right brand) but without "responsibility"... 2 Apr 2003
Galaxy's 'true love stories'
These less-than-a-minute love stories are so sweet, are they really for real as the advert says? 26 Mar 2003
Symphony of Fire irresponsible
The last Symphony of Fire caused major physical and psychological damage to the domestic and wild animals in Kyalami and surrounding areas. 25 Mar 2003
New Coke ad for real?
I don't get it. Why the Mrs Fish coming out of the sea? 24 Mar 2003
Is the war something to joke about?
Nando's using the war as a concept to sell their chicken? 24 Mar 2003
