Marketing contributor articles in Africa

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

#Newsmaker: Mzamo Masito, Google's new CMO for SSA

#Newsmaker: Mzamo Masito, Google's new CMO for SSA

Jessica Tennant 26 Jan 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

Louise Burgers 24 Jan 2018

What travel marketers need to know about Facebook's News Feed change

What travel marketers need to know about Facebook's News Feed change

Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.

#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla 12 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Samantha Wright, content producer at Tech Girl.

#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Samantha Wright 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Why PR is still important

Heather Baker 14 Dec 2017

Is your brand suffering from small town syndrome?

Fourie Rossouw 12 Dec 2017

Trends and opportunities for exhibitions in 2018

Trends and opportunities for exhibitions in 2018

Adam Dembovsky 5 Dec 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant 29 Nov 2017

The 2017 Digital Salt event.

The future of media

Gustav Goosen 28 Nov 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Burgers 27 Nov 2017

The art of anthropology and B2B communication

The art of anthropology and B2B communication

Claire Denham-Dyson 24 Nov 2017

Digital trends for 2018

Digital trends for 2018

Allon Raiz 21 Nov 2017

The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Image credit: Negative Space via

Data visualisation tools provide a view of the customer journey beyond marketing

Richard Mullins 13 Nov 2017

Let's do Biz