Contributor articles Marketing Africa

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#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach

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Pay as you go solar power

Pay-as-you-go solar power growth in Africa

Tom Jackson 24 Oct 2016

123RF

Warm up to cold calling and yield better results for your agency

Johanna McDowell 19 Oct 2016

Great content is not all about storytelling

Great content is not all about storytelling

Kate Kenyon 18 Oct 2016

These customers ain't loyal... Or are they?

These customers ain't loyal... Or are they?

Bogosi Motshegwa 12 Oct 2016

Three principles of growth hacking you can use to accelerate your way to success

Three principles of growth hacking you can use to accelerate your way to success

Mladen Pupovac 10 Oct 2016

How to leverage Snapchat to boost your brand

Ashleigh Butterworth 7 Oct 2016

Brand building in recessionary times - is your brand geared to weather the storm?

Nicole Shapiro 5 Oct 2016

What does VR really mean for brands and marketers?

What does VR really mean for brands and marketers?

Ricky Hendricks 3 Oct 2016

Native content - a brand's dilemma

Charlie Stewart 29 Sep 2016

Authority marketing: the best route to the customers' hearts (and wallets)

Authority marketing: the best route to the customers' hearts (and wallets)

Joseph Neusu 29 Sep 2016

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#TRENDING: The experience economy

Louise Burgers 26 Sep 2016

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From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull 26 Sep 2016

Image credit: Webfluential

Have great content but no one is noticing it?

Thabiso Moloi 16 Sep 2016

Where did all the research go?

Where did all the research go?

Desiree Gullan 15 Sep 2016

Technology has levelled the playing field

Technology has levelled the playing field

Bogosi Motshegwa 14 Sep 2016

Public/private partnerships and the African Renaissance

Public/private partnerships and the African Renaissance

Johan Hanekom 14 Sep 2016

The future DNA of digital agencies

The future DNA of digital agencies

Lee Naik 8 Sep 2016

Marketing research telling a story?

Marketing research telling a story?

Claire Heckrath 5 Sep 2016

Branding in a digital world: Why having a strong identity matters

Branding in a digital world: Why having a strong identity matters

Mike dos Santos 1 Sep 2016

Proper use of branded social content under the spotlight

Proper use of branded social content under the spotlight

Thabiso Moloi 31 Aug 2016

123RF

Your company doesn't need good content, it needs 10X content

Brandon Faber 31 Aug 2016

Virtual reality meets cause marketing

Virtual reality meets cause marketing

Sheila McGillivray 26 Aug 2016

#WomensMonth: Advertising changes its view on women

#WomensMonth: Advertising changes its view on women

Emma Carpenter 25 Aug 2016

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CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

Bandile Ndzishe 22 Aug 2016

Sarah Personette, VP global business marketing, Facebook. Source: Gallo Images.

#Loeries2016: Creating thumb-stopping creative in the mobile revolution

Lauren Hartzenberg 19 Aug 2016

Good bye marketing! Hello growth hacking

Good bye marketing! Hello growth hacking

Joseph Neusu 18 Aug 2016

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Africa is ripe for disruption

Graham Cruikshanks 15 Aug 2016

Make the circle bigger: Growing an agency with startup clients

Make the circle bigger: Growing an agency with startup clients

James Wilson 11 Aug 2016

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#TRENDING: What does it take to be a "breakthrough" brand?

Louise Burgers 8 Aug 2016

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Marketing on a budget

Aimeé Serrão 8 Aug 2016