Advertising contributor articles in Africa

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

(c) rclassenlayouts -

Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

(c) Dmitriy Shironosov -

The rise of the in-house creative agency

James Hunt 12 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

Richard Dunn 10 May 2017

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

Ann Nurock 9 May 2017

FCB Cape Town’s senior strategic planner, Marthinus van Loggerenberg.

Authentic narrative for resonant branded entertainment

Marthinus Van Loggerenberg 5 May 2017

Mpange Chapeshamano

#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Jessica Tennant 24 Apr 2017

Artisticco LLC © –

Grow your storytelling, grow your brand

Parusha Partab 20 Apr 2017

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

Brendan Seery 18 Apr 2017

Real-time advertising can catapult newspapers to greater revenues

Vaughan Patterson 18 Apr 2017

Media: Dark art or science?

Media: Dark art or science?

Quinton Jones 17 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

Lauren Hartzenberg 27 Mar 2017

Be interesting! Image © –

Has advertising lost its sense of humour?

Damon Stapleton 8 Mar 2017

Having a story to tell helps your commodity become a brand

Brian Berkman 7 Mar 2017

Are marketer-agency relationships losing that loving feeling?

John Little 14 Feb 2017

The great comfort of bad Super Bowl ads

Damon Stapleton 8 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes

#TRENDING: Brand activism ruled Super Bowl 2017

Louise Burgers 6 Feb 2017

So we've created a world of consumers... now what?

Chemory Gunko 5 Jan 2017

The mobile landscape - looking at 2017 and what e-retailers could expect

The mobile landscape - looking at 2017 and what e-retailers could expect

Graham Du Plessis 9 Dec 2016

How to deliver the only exceptional value shoppers want these December holidays

Bandile Ndzishe 8 Dec 2016

Mirko Vitali © –

How to do impossible things

Damon Stapleton 7 Dec 2016

How can brands overcome ad blocking software?

How can brands overcome ad blocking software?

Chiara Di Rago 25 Nov 2016

Direct ad buying - Have relationships taken a backseat?

Direct ad buying - Have relationships taken a backseat?

Graham Du Plessis 17 Nov 2016

#ABSA-&-Coca-Cola-GET-IT: But can they convert the lives they changed into active brand communities?

Bandile Ndzishe 3 Nov 2016

Alec Baldwin portrays Donald Trump on SNL Live. Source: YouTube

#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

Louise Burgers 19 Oct 2016

Image source © .

In defence of the often maligned creative

Damon Stapleton 19 Oct 2016

#TRENDING: The experience economy

Louise Burgers 26 Sep 2016

Let's do Biz