Marketing & Media contributor articles in Africa

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Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach

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Image credit: Andy Holmes on Unsplash.

Fledgling - still the best word to describe influencer marketing

Ryan McFadyen 27 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.

Digital marketing trends that really boost your business

Talitha Spykerman 26 Sep 2019

Image credit: Clark Young on Unsplash.

SA's real 'main market' is where brands will grow market share

Andrew Weinberg 25 Sep 2019

How Vollar is serving brands certainty with their CSI

How Vollar is serving brands certainty with their CSI

Sindy Peters 25 Sep 2019

Far behind the CX trend

Far behind the CX trend

Zama Mlanjana 23 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy

4 ways brands can incorporate chat messaging into their marketing strategy

Wayne Flemming 19 Sep 2019

Image credit: DESIGNECOLOGIST on Unsplash.

The don'ts of social media marketing

Jessica Barrella 18 Sep 2019

Image credit: Roman Fox on Unsplash.

Are you the you or the us on the team bus?

Prinella Pillay 17 Sep 2019

Image source: Gallo/Getty Images.

Of foxes and paradoxes in the media henhouse

Derek Abdinor 17 Sep 2019

Image credit: Joanna Kosinska on Unsplash.

Today's experiential marketing is all about content creation

Jameson Hlongwane 16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Why making mobile data cheaper is vital to kickstarting startup sector

Why making mobile data cheaper is vital to kickstarting startup sector

Greg Chen 13 Sep 2019

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

Is affiliate marketing entrepreneurship's dark horse? Pro performance marketer David Hart shares his journey

Russell Jarvis 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

#Newsmaker: How Georgie Badiel-Liberty is bringing sub-Saharan Africa's water scarcity to the forefront

#Newsmaker: How Georgie Badiel-Liberty is bringing sub-Saharan Africa's water scarcity to the forefront

Juanita Pienaar 12 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Burgers 12 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Image credit: 95C from Pixabay.

Reaching the base-of-the-pyramid consumer

Lorraine Gwewera 10 Sep 2019

Image credit: Diogo Nunes on Unsplash.

Millennials vs not so millennials

Prinella Pillay 6 Sep 2019

Image credit: Revlon South Africa.

Revlon's cautionary tale: the changing nature of influencer marketing

Brigitte Majewski 6 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Image credit: Ewan Robertson on Unsplash.

What the future of PR looks like

Michael Gullan 5 Sep 2019

Image credit: Thought Catalog on Unsplash.

Do you know what your customers want their customers to experience?

Jane Stevenson 3 Sep 2019

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