Marketing & Media contributor articles in Africa

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy

#BizTrends2019: Social brands get even smarter with insightful strategy

Mongezi Mtati 11 Jan 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

#BizTrends2019: Vertical video, Amazon muscle and integration in 2019

Johanna McDowell 11 Jan 2019

Tseliso Rangaka, ECD of Ogilvy and chairman of the Loeries.

#BizTrends2019: The year creatives will hack bravery

Tseliso Rangaka 9 Jan 2019

Global trendspotter, Marian Salzman.

#BizTrends2019: Top 12 trends for SA and the world

Marian Salzman 8 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019

#BizTrends2019: 4 Tech trends to watch for in 2019

Esti Kilian 7 Jan 2019

#BizTrends2019: The future of learning in relation to disruptive innovations

#BizTrends2019: The future of learning in relation to disruptive innovations

Neo Rantele Kuaho 7 Jan 2019

5 things that keep the advertising industry stagnant

5 things that keep the advertising industry stagnant

Chris Botha 31 Dec 2018

4 trends shaping the future of TV and entertainment

4 trends shaping the future of TV and entertainment

Jacques Bentley 31 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

Marketing spend per platform - and who takes the lead?

Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)

YouTube's influencer marketing phenomenon (Infographic)

Matt Zajechowsk 19 Dec 2018

A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner

A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner

Livhuwani Clementine Mukhondo 18 Dec 2018

Agility vs integration in the PR industry

Agility vs integration in the PR industry

Lwazi Piti 14 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

Looking up towards 2019

Looking up towards 2019

Gareth Grant 13 Dec 2018

Packed venue as Heavy Chef announced their top 5 most exciting startups in South Africa.

Heavy Chef names top 5 most exciting startups for 2018

Juanita Pienaar 12 Dec 2018

#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO

#RecruitmentFocus: Recruiters must embrace technology to stay relevant, says Giraffe CEO

Sindy Peters 12 Dec 2018

The soft silence of Tokyo

Damon Stapleton 12 Dec 2018

Customer experience: The marriage of marketing and technology

Customer experience: The marriage of marketing and technology

Paula Sartini 10 Dec 2018

Facebook's 2018 Year in Review

Facebook's 2018 Year in Review

Sheida Neman 7 Dec 2018

CSR as a PR strategy for enhancing business-community relations

CSR as a PR strategy for enhancing business-community relations

Leago Monareng 6 Dec 2018

Advice for a 24-hour pocket mobile plan

Advice for a 24-hour pocket mobile plan

Mike Laws 5 Dec 2018

The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?

Leago Monareng 30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

Image credit: Chase Clark via .

Are you living curiously in a world of constant innovation?

Joy-Marie Lawrence 26 Nov 2018

Africa Video Forum, AfricaCom 2018.

#AfricaCom: 'Don't die with your idea'

Louise Burgers 23 Nov 2018

How much should you invest in social media?

How much should you invest in social media?

Rilind Elezaj 22 Nov 2018

Brands are so much more than just a logo

Jedd Cokayne 22 Nov 2018

Let's do Biz