Marketing & Media contributor articles in Africa

Is it time for your brand to evolve?

Jessica Edgson 3 Aug 2017

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VR content should be engaging, relevant and appropriate

David Limbert 1 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy

#DigitalMarketing: The attributes of a successful digital marketing strategy

Louise Burgers 28 Jul 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

#NewCampaign: Ever considered ditching your keys?

#NewCampaign: Ever considered ditching your keys?

Jessica Tennant 26 Jul 2017

#DigitalMarketing: AI and machine learning

#DigitalMarketing: AI and machine learning

Louise Burgers 26 Jul 2017

Planning: The key ingredient to avoid a social media crisis

Planning: The key ingredient to avoid a social media crisis

Suzanne van Aswegen 24 Jul 2017

Fake news, fake research!

mike broom 21 Jul 2017

#CSIMonth: Does your brand walk its CSR talk?

Sindy Peters 21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Measuring the consumers of advertising

mike broom 7 Jul 2017

New global ransomware attack disrupts thousands of companies

New global ransomware attack disrupts thousands of companies

Ilse Burger 30 Jun 2017

#Newsmaker: Kojo Baffoe the Afropolitan

#Newsmaker: Kojo Baffoe the Afropolitan

Jessica Tennant 26 Jun 2017

#CannesLions2017: Establishing Africa as a front-runner in the creative industry

#CannesLions2017: Establishing Africa as a front-runner in the creative industry

Mikhaila Hunter 23 Jun 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

Banking the win of simple business innovation

Banking the win of simple business innovation

Douglas Kruger 22 Jun 2017

Facebook Africa's new forward-looking office space

Facebook Africa's new forward-looking office space

Jessica Tennant 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.

Publicis Groupe shifts spend on award shows, other events to AI initiative

Jessica Tennant 21 Jun 2017

The power of personalisation in customer service

The power of personalisation in customer service

Wynand Smit 20 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Harnessing the skills of the future

Sharon Piehl 16 Jun 2017

Leo Lintang © –

Your wicked customers are trying to break your rules!

Douglas Kruger 15 Jun 2017

AlphaSpirit © –

The changing face of digital agencies - adapt or die

Tom Fels 15 Jun 2017

Michal Bednarek © –

What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 14 Jun 2017

Brand building in Africa through field sales

Chris Ogden 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

Jessica Tennant 12 Jun 2017

Let's do Biz