![What is community influencer marketing?](https://biz-file.com/c/2502/764126.jpg)
Trending
Subscribe to daily business and company news across 19 industries
×![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750108.png)
How to build meaningful iconic brands that are connected to cultureYasmin Kathoria and Lerato Kgatla, Kantar
More news
![Focus on the moments that matter with Uber Kenya](https://biz-file.com/c/1808/454229-208x117.jpg)
![Sebastian Padilla, cofounder of Anagrama Studio and Loeries 2018 design jury president. © Al Nicoll, Gallo Images.](https://biz-file.com/c/1808/453867-208x117.jpg?2)
![The biggest PR fails and brand disasters of the last decade](https://biz-file.com/c/1808/453829-208x117.jpg?2)
![#Loeries2018: Welcome to the hypermarket](https://biz-file.com/c/1808/453820-208x117.jpg)
![A scene from the masterclass. © Al Nicoll, Gallo Images.](https://biz-file.com/c/1808/453718-208x117.jpg?2)
![Media deal to increase brand exposure for African rugby](https://biz-file.com/c/1808/453331-208x117.jpg)
![The path to sustainable growth is customer acquisition (Part 1)](https://biz-file.com/c/1808/453246-208x117.jpg?2)
![Watch out Trump, China is taking Africa from under your nose](https://biz-file.com/c/1808/453013-208x117.jpg)
![4 golden packaging rules for digital nomads](https://biz-file.com/c/1808/452550-208x117.jpg?2)
![Research shows BRICS has established itself as a global brand](https://biz-file.com/c/1808/451302-208x117.jpg)
![MTV Shuga launches three new campaigns](https://biz-file.com/c/1808/451409-208x117.jpg)
![Chinese President Xi Jinping, BRICS Summit, South Africa.](https://biz-file.com/c/1807/450887-208x117.jpg)
![#Apex2018: How to build a global brand with a local insight](https://biz-file.com/c/1807/450576-208x117.jpg?2)
![#Apex2018: Are we human or are we brands?](https://biz-file.com/c/1807/450098-208x117.jpg?2)
![(L-R): Allen Semboze, Regional Head Africa of Unimoni, and Promoth Manghat, Executive Director of Finablr.](https://biz-file.com/c/1807/450029-208x117.jpg)
![Mandela Day celebrations at the UN in Kenya](https://biz-file.com/c/1807/449531-208x117.jpg)
![Brands encouraged to rebrand to dotAfrica domain names](https://biz-file.com/c/1807/449147-208x117.png?2)
![Getty Images.](https://biz-file.com/c/1807/448575-208x117.jpg)
![Absa embraces Africa with new brand](https://biz-file.com/c/1807/449149-208x117.png?2)
![NEPAD to transform into new AU Development Agency](https://biz-file.com/c/1807/448239-208x117.jpg)
More news
![Focus on the moments that matter with Uber Kenya](https://biz-file.com/c/1808/454229-208x117.jpg)
![Sebastian Padilla, cofounder of Anagrama Studio and Loeries 2018 design jury president. © Al Nicoll, Gallo Images.](https://biz-file.com/c/1808/453867-208x117.jpg?2)
![The biggest PR fails and brand disasters of the last decade](https://biz-file.com/c/1808/453829-208x117.jpg?2)
![#Loeries2018: Welcome to the hypermarket](https://biz-file.com/c/1808/453820-208x117.jpg)
![A scene from the masterclass. © Al Nicoll, Gallo Images.](https://biz-file.com/c/1808/453718-208x117.jpg?2)
![Media deal to increase brand exposure for African rugby](https://biz-file.com/c/1808/453331-208x117.jpg)
![The path to sustainable growth is customer acquisition (Part 1)](https://biz-file.com/c/1808/453246-208x117.jpg?2)
![Watch out Trump, China is taking Africa from under your nose](https://biz-file.com/c/1808/453013-208x117.jpg)
![4 golden packaging rules for digital nomads](https://biz-file.com/c/1808/452550-208x117.jpg?2)
![Research shows BRICS has established itself as a global brand](https://biz-file.com/c/1808/451302-208x117.jpg)
![MTV Shuga launches three new campaigns](https://biz-file.com/c/1808/451409-208x117.jpg)
![Chinese President Xi Jinping, BRICS Summit, South Africa.](https://biz-file.com/c/1807/450887-208x117.jpg)
![#Apex2018: How to build a global brand with a local insight](https://biz-file.com/c/1807/450576-208x117.jpg?2)
![#Apex2018: Are we human or are we brands?](https://biz-file.com/c/1807/450098-208x117.jpg?2)
![(L-R): Allen Semboze, Regional Head Africa of Unimoni, and Promoth Manghat, Executive Director of Finablr.](https://biz-file.com/c/1807/450029-208x117.jpg)
![Mandela Day celebrations at the UN in Kenya](https://biz-file.com/c/1807/449531-208x117.jpg)
![Brands encouraged to rebrand to dotAfrica domain names](https://biz-file.com/c/1807/449147-208x117.png?2)
![Getty Images.](https://biz-file.com/c/1807/448575-208x117.jpg)
![Absa embraces Africa with new brand](https://biz-file.com/c/1807/449149-208x117.png?2)
![NEPAD to transform into new AU Development Agency](https://biz-file.com/c/1807/448239-208x117.jpg)
![African Women in Business Network launched](https://biz-file.com/c/1807/448142-208x117.jpg)
![Edcon bids farewell to Boardmans and Red Square brands](https://biz-file.com/c/1807/448133-208x117.jpg?2)
![The crucial role of client service excellence in agencies](https://biz-file.com/c/1807/448107-208x117.jpg?2)
![Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.](https://biz-file.com/c/1807/447893-208x117.jpg?2)
![Influential Africans changing the narrative on Africa](https://biz-file.com/c/1807/447433-208x117.jpg)
![Tim Allemann](https://biz-file.com/c/1806/446848-208x117.jpg)
![Finding ways to accelerate transformation in Africa](https://biz-file.com/c/1806/446048-208x117.jpg)
![Jason Xenopoulos |](https://biz-file.com/c/1806/445870-208x117.jpg?2)
![Any brand can create disruption to fuel growth according to a new report from Kantar Millward Brown](https://biz-file.com/c/1806/445664-208x117.png)
![Does your brand matter?](https://biz-file.com/c/1806/445265-208x117.jpg?2)
Does your brand matter?
Jedd Cokayne 18 Jun 2018
![Harnessing the evolutionary power of smart packaging in Africa](https://biz-file.com/c/1806/445134-208x117.jpg?2)
![Investing in your customers yields returns](https://biz-file.com/c/1806/444966-208x117.jpg)
![Kenyan startup Onesha.](https://biz-file.com/c/1806/444734-208x117.jpg)
![Do you know what it takes to build a 21st-century brand?](https://biz-file.com/c/1806/444556-208x117.jpg?2)
![How data and content is powering marketing innovation in Africa](https://biz-file.com/c/1806/444029-208x117.jpg)
![Temitope Iluyemi, associate director, global government relations, Procter & Gamble.](https://biz-file.com/c/1806/443957-208x117.jpg)
![Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.](https://biz-file.com/c/1805/442771-208x117.jpg?2)
![Building better relationships between brands and influencers](https://biz-file.com/c/1805/442777-208x117.jpg?2)
![#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO](https://biz-file.com/c/1805/442754-208x117.jpg?1)
![Kwese TV secures top brands for world cup sponsorships](https://biz-file.com/c/1805/442720-208x117.jpg)
![](/res/img/s.gif)