Senior Copywriter

Job description

• Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by the target group, appreciated by the client, and applauded by the advertising industry. 

• Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.

• At Avatar, we strike the perfect balance between daring, out-of-the-box thinking, and flawless execution in our work. This duality is the cornerstone of our creative approach. 

• Need to be a visionary, strategic creative, analytical, and forward-thinking

• Great communication skills both verbal and write 

• Ability to apply concepts

• Apply best practices in copywriting, user interface, and an understanding of interactive design including image optimization and site mapping. 
• Ability to make evaluative judgments 

• Ability to organize, prioritize, and schedule work assignments 

• Ability to lead projects from concept to completion 

• Working in a team 

• Must be committed to continuous learning and development 

Creative Excellence:

• Drive the overall quality of the creative product whilst maintaining accountability to client objectives. 

• Establishes a culture where powerful advertising combines with creativity and quality.

• The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff. 

• Ensure the quality of work is maintained/improved under your guidance. 

• Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).

• Produce TV ads that rank amongst the most liked ads in each emerging and developed market.

• Gains respect from the client and develops a valuable relationship with the internal teams.

• Create integrated “solutions” as opposed to “one-off” ads. 

• Work with strategy and media at reviews and client presentations.

• Clarify the exact purpose/deliverables of a brief before developing work.

• Create a culture of ‘solutions not problems’ within the creative department. 

• Manage, grow, develop and empower junior team members. 

• Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance. 

Requirements

• Matric

• Tertiary qualification in Copywriting or English 

• Courses in Copywriting 

• Conceptual and exceptional writing ability  

• A portfolio that reflects creative copywriting proficiencies  

• Flair for writing imaginative, broad, intrusive, creative, and original work 

• Ability to deliver creative work of distinction.

• Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process 

• Finely honed copywriting skills and the latest techniques  

• Is articulate.   

• Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing ?Flash etc 

• 7+ years’ experience in the creative industry. 

• Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards.