Digital Media Strategist

Main purpose of the job:

The mid-weight digital media strategist will develop and implement digital media strategies to drive client success. This role requires a strong understanding of digital marketing channels, data analytics, and campaign optimisation.

The ideal candidate will have proven experience in creating and managing digital media campaigns, with a focus on delivering measurable results.

Main responsibilities:

• Develop and execute comprehensive digital media strategies aligned with client objectives and budgets.
• Manage and optimise digital media campaigns across various channels, including social media, search engines, display, and programmatic.
• Conduct in-depth market research and audience analysis to inform strategy and targeting.
• Monitor campaign performance, analyse data, and generate insights to drive continuous improvement.
• Collaborate with creative teams to develop compelling ad creatives and content.
• Prepare and present strategic recommendations, reports, and performance insights to clients.
• Stay current with digital media trends, tools, and best practices to ensure innovative and effective strategies.

Key competencies/skills:

• Bachelor’s degree in marketing, digital media, communications, or a related field.
• [3-5] years of experience in digital media planning and strategy, with a strong track record of successful campaign management.
• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic tools).
• Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics, Excel).
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with SEO, SEM, and social media marketing strategies is a plus.

Should you not receive a response from us by 25 March 2025, please regard your application as unsuccessful. We appreciate your interest in joining our organisation.

Posted on 26 Feb 12:21, Closing date 27 Apr