Direct Sales Account Executive

Acts as a liaison between the sales team and our clients, ensuring customer satisfaction. Proactively addresses clients’ needs and facilitates the sales process from beginning to end. Ultimately contributes to an increase in sales and maintains company-client relationships at a high standard.

Key outputs/accountability

Knowledge of own and client’s brands and products, as well as the broader media industry

• Enhance and maintain an in-depth knowledge of the four radio stations’ brands and products, as well as how they compare to competitors.
• Develop and maintain knowledge of clients’ brands and products to enable meaningful conversations and identify their needs.
• Stay up to date with the latest trends and developments in the media industry and update the sales team accordingly.
• Embrace social media and digital innovations and understand their integration with media and marketing.

Active selling and prospecting for new business

• Proactively and consistently source new clients for our radio stations.
• Evaluate sales prospects and qualify them for radio suitability.
• Interpret client briefs, develop strategically relevant proposals with innovative opportunities, and present them for review and approval.
• Uphold the premium brand status of the PMB brands and identify opportunities for upselling.
• Achieve sales targets set by the line manager.

Service delivery and professionalism

• Negotiate for flexibility while ensuring a win-win outcome for both clients and the brands.
• Resolve complaints and queries effectively with minimal conflict and without unnecessary referral to management.
• Be readily available and respond promptly to calls/messages from internal and external stakeholders, even outside office hours.
• Ensure client campaigns are delivered as agreed by working interdepartmentally and communicating with clients in a timely manner.
• Build rapport and showcase the stations’ brands by entertaining clients when required.
• Perform administrative tasks in the AE back office to provide market intelligence, records, and internal and external information needed for successful campaign execution.
• Meet the minimum monthly, quarterly, and annual sales targets.

Educational qualifications

• Matric
• Computer literacy (Windows, Microsoft Word, Excel, PowerPoint)
• Sales, negotiation, and presentation skills courses
• Valid driver’s licence
• Minimum of one to two years of media sales experience

Required skills

• CRM and strong computer literacy (Windows, Microsoft Word, Excel, PowerPoint)
• Strategic thinking and problem-solving ability
• Excellent selling skills
• Strong business writing and communication skills
• Ability to conceptualise, prepare, and present radio concepts in writing
• Creativity and strong organisational skills
• Ability to work independently and within a team
• Ability to sell business solutions
• Initiative and follow-through
• Punctuality and accuracy
• Ability to build trust and customer loyalty
• Attention to detail
• Ability to liaise with senior decision-makers
• Knowledge and understanding of radio and the media industry (advantageous)
• Familiarity with social media platforms (Facebook, Twitter, etc.)

Attributes

• Self-motivated
• Ability to cope under pressure
• Excellent attitude towards colleagues, clients, and the team
• Tenacity and adaptability
• High energy levels
• Dedication and drive
• Innovative and proactive
• Assertiveness and resilience
• Goal-driven and accountable

How to apply

Suitable candidates will be selected in accordance with Primedia Broadcasting’s employment equity policy. Correspondence will only be conducted with shortlisted candidates. If you do not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb with the subject line “DSAE”.

Closing date: 25 February 2025

Posted on 20 Feb 16:15, Closing date 28 Feb