CRM Specialist

• A Bachelor’s degree in a relevant field or equivalent experiences
• (Marketing diploma, 6-8 years plus marketing experience (CRM as a Specialisation)

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and coordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base, remarketing strategies to activate base and implement an always an maintenance strategy
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with the organisation operational requirements
• Always Present a professional and favourable image of the organisation

• Branded content
• Campaign management
• Direct marketing
• Marketing