Research Africa

Subscribe & Follow

Advertise your job vacancies

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

Company news

More company news | Submit

Dentsu X: Shaping the future of experiences

Dentsu Dentsu X: Shaping the future of experiences

19 Feb 2025

GenAI in marketing: Fear or FOMO?

Kantar GenAI in marketing: Fear or FOMO?

30 Jan 2025

Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

Dentsu Dentsu Zambia and University of Lusaka launch Talent Incubator for global experience

14 Jan 2025

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com #BizTrends2025 Sponsors announced and categories still open for Curating the Future

21 Nov 2024

Kantar Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

Dentsu Dentsu Kenya CEO Chris Madison steps down after a decade of growth, innovation, and success

15 Nov 2024

The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

VoiceArchive The surprising revolution of voiceover: How hybrid voiceovers keep brands authentic in new markets

22 Oct 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Kantar Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

5 Sep 2024

How to build meaningful iconic brands that are connected to culture

Kantar How to build meaningful iconic brands that are connected to culture

4 Sep 2024

CANEX WKND: Afreximbank Deal Room applications now open

CANEX WKND CANEX WKND: Afreximbank Deal Room applications now open

4 Sep 2024

Kantar appoints new chief commercial officer, Middle East and Africa

Kantar Kantar appoints new chief commercial officer, Middle East and Africa

2 Sep 2024

Banking and brews: South Africa's top brands navigate economic challenges

Kantar Banking and brews: South Africa's top brands navigate economic challenges

20 Aug 2024

More news

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Biased media coverage costs Africa $4.2bn on debt servicing

Biased media coverage costs Africa $4.2bn on debt servicing

15 Oct 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Why over 350 organisations share their news via a Biz Press Office

Why over 350 organisations share their news via a Biz Press Office

Bizcommunity.com 19 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Kantar 15 May 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar 20 Nov 2023

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Revealed: the top-ranking media channels and brands in 2023

Revealed: the top-ranking media channels and brands in 2023

Kantar 6 Sep 2023

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023