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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Namibia achieves global fame after Trump blunder

Namibia achieves global fame after Trump blunder

26 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app

Nigerian startup Touchabl launches picture-searching app

12 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

To build a better customer experience, start with the architecture

To build a better customer experience, start with the architecture

Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box

Controlling the narrative from the glass box

Leon Ayo 30 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Image credit: Marek Uliasz - .

Eight tips for building your personal brand

Stephen Marshal 20 Nov 2017

mSurvey launches first CX survey in Kenya

mSurvey launches first CX survey in Kenya

16 Nov 2017

Managing your personal brand

Bianca Quinn-Diavastos 14 Nov 2017

More news

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Legally protecting your brand name in the social media age

Shan Radcliffe 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Images provided by Danilo Acquisto.

Why brands should focus on community building over the eye-balls approach

Danilo Acquisto 22 Feb 2018

Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Leigh Andrews 16 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

Charles Murito, country manager of Google Kenya |

Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant 7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

The modern marketer is a connected one

The modern marketer is a connected one

Jessica Tennant 2 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Namibia achieves global fame after Trump blunder

Namibia achieves global fame after Trump blunder

26 Jan 2018

Superunion launches as next-generation brand agency

Superunion 24 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

#BizTrends2018: E-sports in South Africa - it's only just begun

Barry Louzada 8 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Launching the Debmarine Namibia campaign.

Campaign promotes road safety in Namibia

22 Dec 2017

Tami Ruschin, MD of The Stylista.

Pinning down real street style with The Stylista's social content

Leigh Andrews 21 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant 15 Dec 2017

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews 13 Dec 2017

Nigerian startup Touchabl launches picture-searching app

Nigerian startup Touchabl launches picture-searching app

12 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

To build a better customer experience, start with the architecture

To build a better customer experience, start with the architecture

Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box

Controlling the narrative from the glass box

Leon Ayo 30 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Image credit: Marek Uliasz - .

Eight tips for building your personal brand

Stephen Marshal 20 Nov 2017

mSurvey launches first CX survey in Kenya

mSurvey launches first CX survey in Kenya

16 Nov 2017

Using brands as a 'force for good'

Using brands as a 'force for good'

14 Nov 2017

Managing your personal brand

Bianca Quinn-Diavastos 14 Nov 2017

New Zee TV branding.

Zee TV Africa rebrands globally

10 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

Africa's next generation influencers announced

Africa's next generation influencers announced

3 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

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