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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

More news

Using brands as a 'force for good'

Using brands as a 'force for good'

14 Nov 2017

New Zee TV branding.

Zee TV Africa rebrands globally

10 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

Africa's next generation influencers announced

Africa's next generation influencers announced

3 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Heineken invests in African creativity

Heineken invests in African creativity

1 Nov 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

EasiPost Couriers. Credit: The Namibian/All Africa.

Namibia: Engineers deliver goods door-to-door

Ndama Nakashole 23 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Vodafone announces global brand relaunch

Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)

Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

6 Oct 2017

NAEB markets Rwandan tea under national tea brand

Peterson Tumwebaze 5 Oct 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Pentawards 2017 - best of global packaging

Pentawards 2017 - best of global packaging

27 Sep 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.

Heineken on the ins and outs of local sourcing in Africa

Justin Probyn 27 Sep 2017

New realities from brand motion study

27 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

New economic giants rising in Africa

15 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

M&C Saatchi Abel 15 Sep 2017

International employer branding expert bringing world's best practice to South Africa

International employer branding expert bringing world's best practice to South Africa

Employer Brand International 14 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

Global companies give Africa a second look

Global companies give Africa a second look

Zipporah Musau 11 Sep 2017

Launching your brand into Africa

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

More news

New Zee TV branding.

Zee TV Africa rebrands globally

10 Nov 2017

Brand campaign showcases stories of upliftment in Africa

10 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Respecting and connecting with the modern African consumer

Respecting and connecting with the modern African consumer

Llewellyn Allen 3 Nov 2017

Africa's next generation influencers announced

Africa's next generation influencers announced

3 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Heineken invests in African creativity

Heineken invests in African creativity

1 Nov 2017

Ten tips for excellent copywriting

Ten tips for excellent copywriting

Lauren Crooks 24 Oct 2017

EasiPost Couriers. Credit: The Namibian/All Africa.

Namibia: Engineers deliver goods door-to-door

Ndama Nakashole 23 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Vodafone announces global brand relaunch

Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)

Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

6 Oct 2017

NAEB markets Rwandan tea under national tea brand

Peterson Tumwebaze 5 Oct 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Pentawards 2017 - best of global packaging

Pentawards 2017 - best of global packaging

27 Sep 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.

Heineken on the ins and outs of local sourcing in Africa

Justin Probyn 27 Sep 2017

New realities from brand motion study

27 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

New economic giants rising in Africa

15 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

M&C Saatchi Abel 15 Sep 2017

International employer branding expert bringing world's best practice to South Africa

International employer branding expert bringing world's best practice to South Africa

Employer Brand International 14 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

Global companies give Africa a second look

Global companies give Africa a second look

Zipporah Musau 11 Sep 2017

Launching your brand into Africa

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection

The second ‘Scramble for Africa' reveals need for IP rights protection

Carla Collett 25 Aug 2017

Vuma grows reputation management business in Africa

Vuma grows reputation management business in Africa

15 Aug 2017

Why we chose 9Mobile as our new name - CEO

Why we chose 9Mobile as our new name - CEO

11 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.

How to create a thriving pan-African business

10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Gender intelligent design: What brands, product designers and customer services need to know

Kantar 8 Aug 2017

Is it time for your brand to evolve?

Jessica Edgson 3 Aug 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –

#RYExecEd: Why your brand's missing out if it's not taking social seriously

Leigh Andrews 2 Aug 2017

Marriott International's new dynamic sales and marketing leadership team

Marriott's new super sales and marketing leadership team for Middle East and Africa

31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

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