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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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Demonstration farms showcase agricultural techniques and technologies to improve crops. Flickr/Remi Nono-Womdim, FAO (Source: The Conversation)

Demonstration farms can help revolutionise African agriculture

Esther Ndumi Ngumbi 27 Jun 2017

Sthembile Shabangu

Innovation is the key to keep Africa moving forward

Sthembile Shabangu 22 Jun 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Cari Coetzee 22 Jun 2017

In-store retail engagement - a simple yet significant medium

In-store retail engagement - a simple yet significant medium

Rocket Creative Design & Display 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.

Publicis Groupe shifts spend on award shows, other events to AI initiative

Jessica Tennant 21 Jun 2017

Prints by Moletsane, Nyoni and Kisua Africa.

Turning retail space into art space: Elevating the SA narrative at store level

Leigh Andrews 20 Jun 2017

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

20 Jun 2017

Michal Bednarek © –

What does it mean to be 'cool' and 'relevant' in brand building?

Bogosi Motshegwa 14 Jun 2017

Chris Ogden

Brand building in Africa through field sales

Chris Ogden 13 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

Jessica Tennant 12 Jun 2017

The #REDexperiment: Bringing art to life

The #REDexperiment: Bringing art to life

Robin Fredericks 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Kantar 6 Jun 2017

Coke Studio Africa 2017 launches for African artists

Coke Studio Africa 2017 launches for African artists

6 Jun 2017

Kyle Findlay

Admap Prize 2017 winners announced

Kantar 5 Jun 2017

(c) rclassenlayouts -

Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

Fighting fake news flames

Fighting fake news flames

Oresti Patricios 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals

New head leads Fairtrade Label SA in achieving 2017 goals

Cari Coetzee 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Orange launches in Liberia.

Orange becomes market leader in Liberia after acquisition

22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

#AUW2017: Why utilities need to build better brands

Sindy Peters 19 May 2017

Image supplied by Salt.

Context - the key to unlocking emerging market potential

Cas Dreijer 18 May 2017

jmalstrom via

AgriFood Youth Opportunity Lab to help youth access employment

18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

#Indaba2017: Indaba rebranded to Africa's Travel Indaba

Danette Breitenbach 18 May 2017

New ad platform for brands in Africa

New ad platform for brands in Africa

18 May 2017

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Introducing the Greenhouse In a Box

16 May 2017

African agribusiness partnerships driving growth on the continent

African agribusiness partnerships driving growth on the continent

15 May 2017

Brand Union creates new brand CI for Arise

15 May 2017