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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Design the legacy: #Loeries invites agencies create its 2025 campaign

Design the legacy: #Loeries invites agencies create its 2025 campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

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Six steps to a better digital marketing strategy

Jennifer Roberts 29 Nov 2016

Joachim Huber via

Protecting and developing African agriculture in the face of climate change

Patrick Dupoux and Younes Zrikem 28 Nov 2016

Increased competition for brands as economy slumps

Increased competition for brands as economy slumps

25 Nov 2016

MTN Nigeria named most valued brand

23 Nov 2016

Invest in personal brand building for both you and the greater good

James Maposa 23 Nov 2016

How to play the game of social media brand dodge ball

Robin Richardson 18 Nov 2016

Agritech Expo migrates to Tanzania

17 Nov 2016

Leveraging personal brand to build your company's brand

James Maposa 17 Nov 2016

Oxfam East Africa via

African nations have the will to adapt agriculture to climate change

Elwyn Grainger-Jones 16 Nov 2016

Fertilisers can help African farmers battle climate change

Fertilisers can help African farmers battle climate change

Charlotte Hebebrand 10 Nov 2016

Emotive branding for success

Emotive branding for success

Nkgadimeng Ramela 10 Nov 2016

Enter Africa innovation challenge for local health solutions

Enter Africa innovation challenge for local health solutions

8 Nov 2016

Storytelling for brands - evolve or be left behind

Storytelling for brands - evolve or be left behind

Anne Dolinschek 4 Nov 2016

Using technology to shape brand opinions

Ismail Schuster 3 Nov 2016

Are you making these product packaging blunders?

Charles Mburugu 2 Nov 2016

Organic farming gets a bad rap - why it shouldn't

Organic farming gets a bad rap - why it shouldn't

Raymond Auerbach 1 Nov 2016

Targeting new marketing trends

31 Oct 2016

Developing agricultural and energy security in rural Africa

Developing agricultural and energy security in rural Africa

28 Oct 2016

Samsung and the millennial headache

Samsung and the millennial headache

Jimmy Tembo 25 Oct 2016

Why farmers respond differently to higher food prices?

Why farmers respond differently to higher food prices?

Jomo Kwame Sundaram 21 Oct 2016

[Biz Takeouts Lineup] 193: Adidas Athletics launches the ZNE

[Biz Takeouts Lineup] 193: Adidas Athletics launches the ZNE

19 Oct 2016

Gbenga Shobo, Deputy Managing Director, First Bank of Nigeria Ltd (left) and Ebi Atawodi, General Manager for Uber in Nigeria.

Uber Nigeria provides vehicle finance to drivers

19 Oct 2016

Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’

Namibia to improve ease of doing business

14 Oct 2016

Mustafa Faizani

Mercer appoints Africa market CEO

14 Oct 2016

L'Oréal-UNESCO For Women in Science 2016 fellows with judges

Honouring women in science in Africa

11 Oct 2016

New Avis country manager for Mozambique

11 Oct 2016

Brand building in recessionary times - is your brand geared to weather the storm?

Nicole Shapiro 5 Oct 2016

Mechanised agriculture essential in Sub-Saharan Africa

29 Sep 2016

GE Africa CEO to advise on Africa trade

27 Sep 2016

4th Addis Agrofood Exhibition in Ethiopia

4th Addis Agrofood Exhibition in Ethiopia

27 Sep 2016

More news

Increased competition for brands as economy slumps

Increased competition for brands as economy slumps

25 Nov 2016

MTN Nigeria named most valued brand

23 Nov 2016

Invest in personal brand building for both you and the greater good

James Maposa 23 Nov 2016

How to play the game of social media brand dodge ball

Robin Richardson 18 Nov 2016

Agritech Expo migrates to Tanzania

17 Nov 2016

Leveraging personal brand to build your company's brand

James Maposa 17 Nov 2016

Oxfam East Africa via

African nations have the will to adapt agriculture to climate change

Elwyn Grainger-Jones 16 Nov 2016

Fertilisers can help African farmers battle climate change

Fertilisers can help African farmers battle climate change

Charlotte Hebebrand 10 Nov 2016

Emotive branding for success

Emotive branding for success

Nkgadimeng Ramela 10 Nov 2016

Enter Africa innovation challenge for local health solutions

Enter Africa innovation challenge for local health solutions

8 Nov 2016

Storytelling for brands - evolve or be left behind

Storytelling for brands - evolve or be left behind

Anne Dolinschek 4 Nov 2016

Using technology to shape brand opinions

Ismail Schuster 3 Nov 2016

Are you making these product packaging blunders?

Charles Mburugu 2 Nov 2016

Organic farming gets a bad rap - why it shouldn't

Organic farming gets a bad rap - why it shouldn't

Raymond Auerbach 1 Nov 2016

Targeting new marketing trends

31 Oct 2016

Developing agricultural and energy security in rural Africa

Developing agricultural and energy security in rural Africa

28 Oct 2016

Samsung and the millennial headache

Samsung and the millennial headache

Jimmy Tembo 25 Oct 2016

Why farmers respond differently to higher food prices?

Why farmers respond differently to higher food prices?

Jomo Kwame Sundaram 21 Oct 2016

[Biz Takeouts Lineup] 193: Adidas Athletics launches the ZNE

[Biz Takeouts Lineup] 193: Adidas Athletics launches the ZNE

19 Oct 2016

Gbenga Shobo, Deputy Managing Director, First Bank of Nigeria Ltd (left) and Ebi Atawodi, General Manager for Uber in Nigeria.

Uber Nigeria provides vehicle finance to drivers

19 Oct 2016

Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’

Namibia to improve ease of doing business

14 Oct 2016

Mustafa Faizani

Mercer appoints Africa market CEO

14 Oct 2016

L'Oréal-UNESCO For Women in Science 2016 fellows with judges

Honouring women in science in Africa

11 Oct 2016

New Avis country manager for Mozambique

11 Oct 2016

Brand building in recessionary times - is your brand geared to weather the storm?

Nicole Shapiro 5 Oct 2016

Mechanised agriculture essential in Sub-Saharan Africa

29 Sep 2016

GE Africa CEO to advise on Africa trade

27 Sep 2016

4th Addis Agrofood Exhibition in Ethiopia

4th Addis Agrofood Exhibition in Ethiopia

27 Sep 2016

Roman Bonnefoy via

At last, evidence that African agriculture is powering economic transformation

26 Sep 2016

The Bank of Goodwill

The Bank of Goodwill

Khuthalani Khumalo 26 Sep 2016

Brand South Africa hosts university forum on the nation's brand

26 Sep 2016

cocoparisienne via

Crickets, birds, weather data combine to guide African farmers

Munyaradzi Makoni 26 Sep 2016

#AgriIndaba: turning pledges into businesses, boosting African agriculture

#AgriIndaba: turning pledges into businesses, boosting African agriculture

26 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos launch drinking water 'ATMs'

23 Sep 2016

Paul Muhato, Managing Director of Engen in Tanzania shakes hands with the Prime Minister of Tanzania.

Engen Tanzania pledges support for disaster recovery

22 Sep 2016

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

[Biz Takeouts Lineup] 190: The Marketing Mix Social Media Landscape Briefing findings

21 Sep 2016

Dr Klaus Eckstein

#InnovationMonth: Bayer seed innovation to benefit the entire agriculture community

Cari Van Wyk 21 Sep 2016

African optimism continues to grow globally

African optimism continues to grow globally

Mogorosi Mashilo 16 Sep 2016

South Africa's top 50 corporate brands

South Africa's top 50 corporate brands

15 Sep 2016

Technology has levelled the playing field

Technology has levelled the playing field

Bogosi Motshegwa 14 Sep 2016

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